Market Analysis and Insights: Global Cut Flower Packaging Market
Cut Flower Packaging Market By Product Type (Sleeves, Boxes & Cartons, Wrapping Sheets, Poles, Metal Stand, Bags), Material Type (Plastics, Paper & Paperboard, Jute, Others), Flower Type (Bunch/Bouquet, Single Cut), Sales Channel (Online Sales, Florists, Supermarkets & Retail Stores), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026.
Global cut flower packaging market is expected to rise to an estimated value of USD 3.19 billion by 2026, registering a substantial CAGR in the forecast period of 2019-2026. This rise in market value can be attributed to the increasing consumption of flowers from e-commerce and various other online sales channels.
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Market Definition: Global Cut Flower Packaging Market
Cut flower packaging are packaging products that are designed in a specific way so as to keep the freshness of cut flowers intact, extending their life significantly so as they reach the end of the supply chain cycle with little or no damage. They need to be packed in a specific fashion inside these products so that they retain the moisture content and are not spoiled.
Competitive Analysis:
Global cut flower packaging market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of cut flower packaging market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Market Drivers:
- Increasing purchases conducted by millennial population group is expected to drive the growth of the market
- Growing rate of utilizations of cut flowers over the festivals and wedding activities is also expected to propel the market value
- Availability and awareness regarding environmental friendly packaging methods is expected to positively affect the growth of the market
- Rising levels of flower shops worldwide is also expected to drive the growth of the market
Market Restraints:
- Concerns regarding ineffective nature of these products over a long period of time is restricting the growth of the market
- Availability of artificial flowers which do not require these packaging products is expected to hinder the growth of the market
- Growing concerns regarding the usage of plastic on the environment coupled with presence of strict regulations imposed by the government on its usage is also expected to restrain the market growth
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Segmentation: Global Cut Flower Packaging Market
By Product Type
- Sleeves
- Boxes & Cartons
- Wrapping Sheets
- Poles
- Metal Stand
- Bags
By Material Type
- Plastics
- Paper & Paperboard
- Jute
- Others
- Fabric
- Wood
By Flower Type
- Bunch/Bouquet
- Single Cut
By Sales Channel
- Online Sales
- Florists
- Supermarkets & Retail Stores
By Geography
- North America
- U.S.
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Rest of South America
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Key Developments in the Market:
- In June 2016, PerfoTec B.V. announced the launch of an innovative packaging method for flowers reducing the need of water-induced freshness during the entirety of the supply chain of these products. The technology known as “Active Modified Atmosphere Packaging (AMAP)” is already being utilized in fruits and vegetable packaging. This technology being utilized by Uflex Limited to produce “Flexfresh” packaging film which measures the need of oxygen of flowers, resulting in microperforation on the film by using a laser technology
- In April 2015, Pratt Industries announced that they had acquired Robert Mann Packaging Inc for approximately USD 60 million. This acquisition is expected to result in greater expansion of the presence that Pratt Industries has in the North America region with extension of their manufacturing facilities in the United States as well as Mexico. Robert Mann Packaging Inc developed into complete manufacturing of corrugated packaging for the fresh-cut flower industry. This acquisition will help them in increasing the export quantities of their lightweight paper as well as bringing together two of the leaders and innovators of agricultural and food packaging
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