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With the aim of attracting younger customers, Abdul Fares, owner of the marabraz invests in advertising with humorist
All those who know the retailer Marabraz know that the company has always had as its moniker the duo sertaneja Zezé de Camargo & Luciano that came with the company since the year 1997.
However, even being a company that operates in the market for many years, the Marabraz felt recently the need to broaden their horizons and invest in other types of advertising, aiming to attract customers of all age groups to buy their products.
For both, the entrepreneur and partner Abdul Fares bet in the profile relaxed comedian Fabio Porchat, and exposes: “He is able to impact customers the way they want to be approached: with creativity and irreverence, to wake up the curiosity in getting to know our stores, in addition to stimulate the consumption of our products.”
But no need to worry, as the partnership with the duo Zezé & Luciano will be maintained, after all, the singers are part of the success story of the shops Marabraz, it being impossible to dismiss the singers, concludes Abdul Hadi Fares.
