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If you run a business, you may want to run media ads to attract new customers.
Then the question arises: Should I purchase advertising space directly through television, websites, radio stations, print publications, or should I contact an advertising agency to better negotiate a purchase of advertising?
While it's tempting to "cut out the middleman," advertising agencies are your best bet.Why is an advertising agency the best choice?Advertising agencies work for you and in your best interests, they are loyal to you.Any business owner considering placing media ads directly through the media should be aware of the following:1.)
Media purchases are made directly by the media account manager.2.)
Account managers work for media partners and their first loyalty is to their employers.3.)
If you buy direct, all the discounts you get are only based on your media purchases.4.)