Global MICE (Meetings, Incentives, Conferencing, Exhibitions) Market is valued at USD 882.84 Billion in 2018 and expected to reach USD 1546.69 Billion by 2025 with the CAGR of 12.46% over the forecast period.
The MICE (Meetings, Incentives, Conferencing, Exhibitions) market refers to a specialized group of tourism committed to planning, booking, and facilitating conferences, seminars, and other events. Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups from the business come together. MICE industry includes the number of factors, where agents working in this field to provide a full range of travel and conference services for business groups and events of longer duration. The hospitality sector is accounted for about 40 to 60 % of their revenue generated in the MICE industry. Many countries throughout the world have realised the significance of tourism industry that can positively influence the growth of their organizations by promoting the business travel through the adoption of MICE.
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Key Players for Global MICE Market Report–
Some major key players for global MICE market are Capita Travel and Events, CWT Meetings & Events, IBTM Events, Interpublic Group of Companies (IPG), ATPI, BCD Meetings and Events, Cievents, Freeman, Grass Roots Meetings and Events, Questex and others.
Increasing Number of Corporate Meetings and Events from the Business Sectors is Expected to Drive the Market Growth.
The demand for MICE is on the rise from the past few years, as business travel seems to be continually increasing along with the increase in number and size of corporate meetings and events. This has created the huge opportunity to expand the tourism services for the corporate world which is beneficial to the event planners, hotels and event spaces. Additionally, corporate travelers are choosing the MICE tours to promote their businesses which is a good combination of business activity and sightseeing relaxation.
Europe is Expected to Dominate the Global MICE Market.
Europe is expected to account for the largest share of global MICE market over the forecast period. The demand for meetings and events has shown a significant growth, while many businesses from the European region being more attracted towards the MICE tourism industry by highly spending on it and with rising trends of social networking platform.
Key Benefits for Global MICE Market Report–
- Global market report covers in depth historical and forecast analysis.
- Global market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, Competitive Analysis, Regional and Country Level.
- Global market report helps to identify opportunities in market place.
- Global market report covers extensive analysis of emerging trends and competitive landscape.
Global MICE Market Segmentation:–
By Type:
- Meetings
- Incentives
- Exhibitions
By Application:
- Academic Field
- Business Field
- Political Field
- Exhibitions
- Others
By Regional & Country Analysis:
- North America
- U.S.
- Canada
- Europe
- U.K.
- France
- Germany
- Italy
- Asia Pacific
- China
- Japan
- India
- Southeast Asia
- Latin America
- Brazil
- Mexico
- Middle East and Africa
- GCC
- Africa
Rest of Middle East and Africa
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