Choosing an online digital marketing strategy for your online business can be a difficult task for you. Businesses that are looking to drive more traffic to their websites are faced with the tough decision of choosing between Search Engine Optimization (i.e. SEO) and Pay-per-click (i.e. PPC). Both SEO and PPC have their marketable leverage. To know more about the best digital marketing strategy for your business between SEO and PPC, please click on the prescribed link
There are more than 60 percent of website available on the web those are not able to take the benefits of the responsive website design as the design of these websites are not optimized.
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Read on.There are different website traffic sources, which help improve your popularity and attain yourmarketing goals.Website traffic defined Website traffic is the amount of traffic or data that is sent and received by a website.
It isdetermined by the number of visits to a website coming from different sources.
Email – This traffic comes from email marketing campaigns, which have been tagged with emailparameters.
Understanding organic traffic Now let us focus on organic traffic.
When people look for something in Google or other searchengines using a keyword or key phrase, results appear in pages.
With organic traffic, the keywords you need to remember are “search engine” and “not paid.”Organic traffic includes visits coming from search engines, which are not paid.
If we pay close attention to the communication between Google and Webmasters in the last few years, then it’s clear that they have prioritized content for ranking websites or blogs.
There could be multiple reasons behind the non-performance of your content, but the primary reason is that your content is simply not good enough to attract organic traffic.In this article, we will mention how you can detect and improve the underperforming content:Google Search ConsoleYou can use the URL inspection tool to understand the status of your page or content.
With its Coverage feature, you can access the indexability and crawlability of your page.Check if there is any difference between declared canonical versus Google-selected canonical.
Some Chrome Extensions can help you get a lot of information on your content like your page’s indexability status, meta robots tags, and canonical tags.
Various tools like Mobile-friendly tests, Rich snippet results, and URL inspection tools can help you in finding out whether JavaScript might be a problem for your SEO or not.Intent and SERP AnalysisWith SERP and Intent analysis, you can cross-check various reasons why your content is not performing well.
Other reasons for your content’s underperformance might include the wrong format of your content, seasonal content, or content being overshadowed by SERP features.Duplication IssuesDuplicate content hurts your Google ranking.