Using a landing page checklist, you can be sure you have added all the key elements for an effective landing page. The main purpose of a landing page is to encourage visitors to become leads and take action towards the conversion goal. Therefore, remember to include the elements mentioned below on your landing page to ensure it’s doing its job.
1- Headline
Your headline is the first thing that captures users’ interest when they visit your landing page. It gives them a first impression of your brand. So, it’s crucial to write your headline carefully.
These are the things you should consider when writing a headline:
- Make sure it’s clear.
- Keep it short.
- It should tell visitors what your product or service does.
- It should be relevant to the ad that users’ have clicked.
- It should focus on the benefits of your product or service.
read about other items of the Landing Page Checklist here.