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Why Is Customer-centric Marketing A Winning Strategy?

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Fiona O'Russel
Why Is Customer-centric Marketing A Winning Strategy?

Customer-centric marketing is a marketing strategy focusing on the preferences and needs of the customers. It is about prioritizing consumers above all other considerations, using a blend of customer behavior insight, rational thinking, and data.

Customer-centric marketing is one of several methods and techniques available in the field of marketing. As you also know, customers are the heart of any business.

Customer-oriented Marketing

Customer oriented marketing is a modern theory that advises operating managers to maximize user satisfaction in their marketing activities. This theory helps companies gain a competitive advantage by identifying the inner needs of the customer and fulfilling them.

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Fiona O'Russel
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