Funnel Optimization: A Complete Guide

How businesses get their valued pool of prospective customers that eventually can be turned into paying clients is probably the most crucial part of any business development strategy. Lead generation includes a thorough process that, if done right, can bring spectacular results in a short duration. This process is also called a Lead Generation Funnel.

Understanding a lead generation funnel and its functionality is important to digital marketing.

According to Salesforce, 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales. Thus, without an effective lead generation funnel, it’s nearly impossible to generate high-quality leads and convert them into sales.

Having deep insights into the process and stages behind a lead generation funnel is crucial for sales and marketing teams to effortlessly optimize campaigns and ensure these leads progress from the end of the funnel as customers. Thus, your funnel will definitely perform better, if you have a profound understanding of your clients’ needs and their journey from a lead to a customer.

Your lead generation funnel should help drive potential customers from attention to action.

The infographic below will give you invaluable insights that will help you understand the lead generation process as well as an overview on tips and best practices to make the lead generation funnel work for your brand and your business.

When you start understanding the lead generation ecosystem, you’ll be able to keep your funnel flowing with acceleration activities like nurture campaigns that are intended to enhance the customer experience as well as mutual relationships and turn those leads into paying clients.

Read full article with infographic

At every step of the way, potential leads need to feel like your business is adding value to their experience while being convinced of your ability to fulfill their needs.

Creating a sales funnel allows potential customers to interact with your business in the most optimal way so you can influence their purchase decision.What is a Sales Funnel?A sales funnel is a visual representation of the journey prospects go through on their way to make their purchase.

Creating a sales funnel allows you to visualize each step of the process and the insight it provides can help you set up an effective marketing strategy for each stageWhy the Sales Funnel MattersAccording to Pardot, 68% of all organizations have not identified or measured their sales funnel and 79% of the leads never gets converted to paying customers.

A clear understanding of a customer here will help you develop the right channels to communicate through so you can reach them in the most effective manner.This is the first impression of your brand, so a carefully crafted experience is key to keeping them engaged.Interest and Evaluation:Once you have succeeded in piquing their interest, the potential customer may now consider you as a viable option.

Remember, they have expressed their interest in certain ways- clicking on an ad, responding to a form, replying to a sales e-mail and now the onus falls on you to convert that interest into a sale.Desire:After a lead has moved from the awareness stage to the interest stage if they are still engaging with your business or your promotional material, it is likely that they have now entered the ‘Desire’ stage.

Many times they are often looking for some validation to their decision, so a well-timed content plan can reassure them they are making the right decision.

Golden Lotus Media helps grow wildly profitable businesses through automation, systems, and funnel design.

We help you develop your audience and scale sales

Understanding Sales funnel or Click Funnel.

The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a good or service.

A sales funnel is the marketing term for the journey potential customers go through on the way to purchase.

There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.

The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products.

The definition also refers to the process through which a company finds, qualifies, and sells its products to buyers.

And this post is dedicated to making you aware of this concept.

If yes, then you definitely want to encourage your prospective clients to visit your website, implement a set of marketing strategies, make them take the desired actions, click on your site’s CTA button, and so on, right?

Actually, it’s an analytical strategy through which you could get accurate data about your visitors.

You need to figure out multiple stages that your prospective clients would go through before making any purchasing decision.

It’s due to the fact that the graphical representation of this concept shares the similarity with the funnel.

Thus, it looks like an actual funnel.

A marketing funnel is a tool, a process, a procedure that describes your customers journey with you.

When someone learns about your business, be it the initial stages or the purchasing stage, marketing funnels map routes to purchases and sales and beyond.You may not know what it looks like or how it works.

You might also end up calling it a conversion funnel or a sales funnel, or several other names – but if you are part of a business that relies on customers to grow, then you have to have a funnel.Read More