When talking about emails we can be quite broad. It is possible to talk about the types of email servers or providers, the types of email marketing, or even the types of email accounts. Today we offer you an overview of everything that email involves.
Emails are once again having a place of importance within digital marketing strategies.
For some time they had not very good fame due to the misuse that was being given to them. However, today we can see that the results obtained through email marketing can be excellent.
Due to its importance, today we are going to see a little more about the types of email. We will see the types of email accounts, servers, and providers and the types of email marketing.
In this way, you will have a fairly broad vision of the options you have and you can better choose how to work them.
Will you accompany me?
Types of email accounts
We will start with the most basic. Generalizing, join today on this email accounts can be personal or corporate. I'll show you a little bit about the importance of having both.
Corporate email
Whether you have your own business, work for a company, or are a freelancer, you should never mix the personal with the professional. You must have heard this many times by now. Well, I must tell you that email it works the same way.
A corporate email, in addition to helping you organize, helps you to give your business a more professional appearance, regardless of what it is. In this way, you also avoid the distraction that receiving personal emails can bring you while you are working.
Personal email
You can use this email for anything you want. Participate in social networks, register on different websites, subscribe to all the newsletters that interest you, communicate with your friends and family, etc.
By having a personal email account, you don't run the risk of professional emails getting lost among a large number of personal emails.
And now yes, let's move on to a more technical aspect.
Types of email servers
To understand the technical part of the email a little better, I am going to introduce you to the types of email servers. The servers can be divided into outgoing and incoming servers.
The outgoing servers are in charge of taking the email that is in the outbox to the incoming servers, which are the ones that deliver the email to the recipient's inbox.
Let's see some of the most used.
Output Servers
SMTP
SMTP (Simple Mail Transfer Protocol) is the most widely used protocol on servers. It is responsible for sending your email to your provider's servers to later send it to another email account, which may be from another provider.
Incoming servers
POP3
POP3 (Post Office Protocol) is the oldest protocol that exists among those that we will see here. This protocol downloads the mail to the first device with which it connects.
This means that once downloaded, the mail is deleted from the server so there is no way to access it with more than one device.
IMAP
IMAP (Internet Message Access Protocol) is more modern technology. Its advantage is that after the message is delivered, it will remain on the server. This allows you to access your email with more than one device.
The downside is that you need more memory to use it.
Exchange
Exchange is the enhanced version of IMAP that was created by Microsoft. The advantage is that this protocol allows excellent mail connectivity with your applications such as calendars, for example.
Now that you've understood a bit more about what goes on behind the scenes of email, let's move on to the following.
Types of email providers
It is important to know the main email providers since each one has some functionalities that may be more useful for you than others. Let's look at the top 3.
Gmail
Google's email service is currently one of the most popular in the world. It has very good organizational resources and removes spam with ease.
Due to its success, the downside is that you can hardly find available names. If you want to create an email with your name, you must add numbers or symbols to it.
Outlook
If you were born before 2000, chances are that at some point in your life you have had an Outlook account. Do not you believe it? Have you never had a Hotmail account?
Currently, it is not so widely used, but there was a time when it was very popular. Well, since 2012 Hotmail belongs to Outlook.
Outlook is one of the most popular email providers. It is Microsoft's free email service. Its great advantage is that it is easily integrated with Microsoft applications.
Yahoo! Mail
It was already much more popular than now, but despite that, it continues to be widely used.
One of the factors is its easy integration with Facebook and the possibility of creating disposable emails that allow greater privacy.
However, something to be careful about is that if you don't use your account for more than 4 months in a row, it will be automatically deactivated.
After knowing the top 3 email providers today, let's look at something more focused on marketing.
Types of email marketing
As we already said, email marketing can bring excellent results in a digital marketing campaign. However, it is important to know the types of emails that can be sent for this purpose.
Relational emails
The main objective of these emails is to create a relationship with the public through valuable content.
It is important to know where the recipient is within the sales funnel. In this way, it is possible to do a more efficient job.
The variety and creativity of the content are also essential in relational emails since only in this way is it possible to capture the attention of the public.
We can cite as examples of relational emails, newsletters, welcome or thank you emails, surveys, birthday emails, etc.
