Have you ever heard of online order fulfillment? Do you know how to apply it in your business or do you know its importance for companies operating in the digital environment?
Understanding what fulfillment is become extremely important so that all operations of an online business are carried out in the most optimized and efficient way.
Fulfillment incorporates several activities, such as issuing invoices and reports, controlling and storing the flow of products from stock, product tracking, and delivery.
And these are just a few assignments of this operation! Want to understand more details about the subject? Continue reading.
Fulfilment means set of operations and activities necessary to fulfil a customer's order. Fulfillment aims to guarantee exceptional order fulfillment and develop the best possible experience for customers. Therefore, every logistical process in sheds or warehouses, for example, needs to be properly optimized.
How does fulfillment work?
Remember that the goal of online order fulfilment is to ensure maximum customer satisfaction, right?
For this to happen you need integration with all areas, since a good consumer experience in the online store purchase process is not only guaranteed by the logistics sector.
Thus, all departments need to work in search of solutions that aim to improve the quality of the Ecommerce service. That is, the logistics must provide a guarantee that the delivery is made within the stipulated time and that the product arrives at the customers' homes in perfect condition.
The service sector, for example, has an extremely valuable role in following up on orders, including with regard to after-sales. And the marketing area has a role in creating effective strategies for customer loyalty.
And what are the Fulfillment Steps?
- Stock
The first step starts with stocking and storing the products that will be sold. For this purpose, the stock needs the essential resources for the movement and storage of products, as well as an adequate structure.
- Separation
This step is also known as “picking” and consists of identifying in stock the goods of the order made by the customer and selecting them to be packed and shipped. Remembering that, to be effective, the stock needs to be organized in an intelligent way and properly mapped in some system, speeding up the operation and making it safer.
- Packing
The packaging needs to consider the characteristics of the product and its transport. That is, if the goods are fragile, take into account materials that can protect them during the entire journey to the delivery address.
- Transport
After the merchandise is completely packed, it is transported to its final destination: the customer's home.
At this stage, it is important to pay attention to the fulfillment of the promised deadline, in addition to guaranteeing the merchandise without any damage, as mentioned above.
Conclusion: final step is post-delivery
After the product arrives in the hands of the consumer, its monitoring still continues.
This is extremely relevant to understand if there were any difficulties during the purchasing process and possible adjustments that can be made to improve the entire order fulfillment process. In this phase, cases such as exchanges and returns are also resolved.
