In July this year, the Viva Real portal conducted a survey of 1,323 users of the tool. The objective was to gather information about the preferences and expectations of consumers in the real estate market. One of the most striking pieces of information was that 79% of respondents have not yet found the property they are looking for.
This data can serve as a starting point for brokers and real estate agents who wish to improve their services and increase their client portfolio. We analyzed the other survey results and separated, in this article, four of the most relevant insights into the profile of these consumers and what they are looking for.
We hope that your company can use these ideas to direct efforts and generate more results.
Young and stable audience
Among the sample selected by the Viva Real portal, the public looking for their own property is well balanced between men and women. Most are married (57%), but the number of singles is relevant (32%). Most of these consumers are young people between 25 and 39 years old (43%). The average family income is over R $ 3,419.
Buying property is more challenging
From now on, we will consider only the portion of respondents who have not yet found the property they want.
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Of these, 65% look for properties to buy, 42% look for used properties and 23% want to buy properties on the plant. Another 25% are looking for rental properties and only 10% have given up looking.
They want a deal closed in the short term
Among those looking for properties to buy, real estate financing is the preference of 54% of those looking for used properties and 77% of those who prefer properties on the plant. For both, the intention is to close a deal within the next six months.
In the case of leasing, 45% intend to work with the advance of installments, and want to finalize negotiations within the next three months.
Optimism with the market, pessimism with the negotiation
The survey also revealed a relative optimism from consumers regarding the real estate market. Although most are unsure of the economy, respondents are optimistic about the housing market. Altogether, 76% consider property prices to be high or very high. However, 83% believe that this average will remain stable or even be reduced in the next semester and 86% believe that the real estate market will recover.
Almost half of the respondents say that, in their view, the negotiation flexibility for the acquisition or rental of real estate will increase in the next semester. This number, however, is lower than that obtained in the survey of the last semester. This shows a drop in consumer confidence and can be the loophole for your real estate company to work in a friendly approach to attract this audience.
Source: Tajarat.com.pk
It is an important decision that unites you financially for many years, so sometimes it is difficult to take the step.
In today's article we will talk about how it works and the advantages and disadvantages it has.Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty.
With projects http://www.skymarketing.com.pk/blue-town-sapphire-lahore/.How does a shared mortgage work?Signing a mortgage with a single owner is quite complicated, buying a home means having a lot of money saved and being able to assume it only one person is rare.The vast majority of mortgages that are signed each year are shared mortgages, in addition, the financial institution is more in favor of accepting the mortgage loan because it understands that it is assuming a lower risk by having two owners.In a shared mortgage both owners are owners of the property, each has a quota that is established in the mortgage deed in which it is defined what percentage each pays.
But both have the responsibility in case of default.Advantages and disadvantages of contracting a shared mortgageIn this case, the disadvantages are in case of separation, since it is quite difficult to manage it.
But, if this situation does not occur, you have many benefits compared to requesting it as a single owner.AdvantageThere are three main advantages to consider:Easier to get the mortgage.
Banks prefer there to be two holders to one, so it is easier for them to grant you a mortgage.Higher loans.
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