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Explore the new form marketing growth plan to push your conversions and amplify your funnel through a mix of digital marketing & customer engagement.Middle market companies are ambitious to grow, and they need the right marketing strategy that can guide the whole enterprise to new heights.Ask any CEO if they want “marketing” and they’ll nod and speak to the value of an attractive website, a recent trade show, or their latest brochure.
Ask that same CEO if they want “sales” and the answer will be far simpler… and more enthusiastic.
Know the Difference Between a Junior and a Senior ResourceBut often smaller, less mature businesses will have a junior resource in the marketing role and one of their most senior resources in the sales role.
This leads to a marketing effort that is little more than a series of random acts, without the experience or insights that might make them effective.
Too many companies are flying blind when there are resources available to help them plot a course to real sales growth.Experienced players treat marketing as a process of deliberate and practical growth strategies.
A more junior marketing resource might lead the effort from there, but only after the strategy has been thoughtfully outlined.2.Develop a Map to New CustomersEvery business strategy must be built on an accurate view of the company’s competitive landscape.
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