We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself.SEO content writers are familiar with this just as well as anybody else.If you wish to enter the digital marketing industry as a content marketer, you may be a little surprised to know that powerful writing skills are essential but not enough.When it comes to creating search-optimized content, it takes more than just good writing chops to succeed.
There are many SEO concepts that content writers should be well-acquainted with if they plan to do their job nicely by creating content that ranks well for their clients or company.In this blog, we will look at the top three skills every SEO content writer must have if they wish to succeed in this industry.1.
HAVING DIVERSE WRITING SKILLSThis one shouldn’t be that surprising.
The first essential skill every SEO content writer must have is being able to master various writing styles.When a content writer joins a company, there are good chances that their job responsibility will include creating content for all types of clients.Employees working with a digital marketing agency are well aware that a content writer can start the day writing content for a beauty brand and end the day with a blog article for a funeral home.While the content itself will be different for every client, what ‘really’ matters is the tone.Readers cannot distinguish the tone from words themselves, but they can do so from the sound of the words when put together.For instance, the beauty brand requires fun and lighthearted content, while the funeral home needs writing that follows a compassionate, simple, and serious tone.A skilled content writer not only naturally knows what tone they should use and when, but they are also aware of how to use that tone in a way that engages the readers well.While we are on the subject of engagement, the next skill is also utterly essential for any SEO content writer who wants to hit the big time.2.
UNDERSTANDING OF SEARCHER INTENTThe content writers that digital marketing companies hire don’t have to be exemplary masters in SEO in order to get successful in their jobs.However, there is a way of writing content that perfectly goes in line with SEO in general, and that is understanding the search intent.If SEO content writers want to make their work engaging for the readers, they’ll require more than just professional writing chops.In order to be engaging, writers need to produce content that online readers are genuinely interested in reading instead of merely throwing topics at the wall and seeing if it sticks.All SEO practitioners and other industry experts are now familiar with the different tools content writers utilize to find out what users are searching for on the web currently.Knowing these tools is not the challenging part – it is using the data they give to build better content for the audience.Once a content marketer becomes proficient in navigating the topic-generation features of such tools, it’s on him/her to convert those topics into lightning-rod content that honestly answers the questions the readers might have in mind.These are the four main types of search intent content writers should bear in mind while writing:Informational: When the readers want to know somethingTransactional: When the readers want to purchase somethingNavigational: When the readers want to visit a particular web page or websiteCommercial investigation: When the readers are researching products/services they want to buyCreating content for the different search intents calls for different approaches from the writer.Simultaneously, every content piece is still meant to guide the readers toward buying what the client is offering.For example, an information piece of content could be a list post of the 15 most delicious dishes from around the world that you must try.Now in each point, the content writer can smoothly link to a product the client offers.
Maybe the client owns a restaurant where the readers can go to try them out.On the other hand, generating content for an eCommerce site would require a transactional content piece that is a little more direct about persuading the readers to purchase a product.In addition to this, writers know that every type of content written for a specific context will use different keywords.Based on your digital marketing agency’s setup, the content writers might be responsible for conducting this keyword research, or they can just get it done from the SEO specialists.Nevertheless, in both cases, having the expertise to use the right keywords at the right places must be part of an SEO content writer’s toolkit.For instance, an informational search phrase could be something like “top car brands,” whereas a transactional search term might be “cars for sale online.”A skilled content writer will know how to incorporate these search terms within their writing naturally so that it answers what the readers want to find.3.