Virtual event platform incorporate a variety of tools to plan, promote, and execute online events, such as association meetings, trade shows, and job fairs.
Whether it is an institute, a corporate sector, your business, or any other cause, virtual events have become so important to keep running the organizations as the whole system has shifted to the virtual platform.
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Virtual meeting and virtual event platform have gained such an increasing amount of popularity in recent years, and hence for a good reason.
According to new market research report "Virtual Event Platform Market with COVID-19 Impact by Component (Platform and Services), Organization Size, End User (Corporations, Government, Education, Healthcare, Third Party Planner, Associations, Non-Profit) and Region - Global Forecast to 2026", published by MarketsandMarkets™, the Virtual Event Platform Market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 12.7% during the forecast period, to reach USD 18.9 Billion in 2026 from USD 10.4 Billion in 2021.
Key factors that are expected to drive the growth of the market are the increasing adoption of digital media marketing platform to expand the audience base, rise in popularity of online streaming to replace in-person presentation, transition of businesses to remote working approaches, cloud services are gaining popularity in small and medium enterprises and enhance accuracy in collecting customer information.
Browse and in-depth TOC on “Virtual Event Platform Market”144 – Tables40 - Figures187 – Pages Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=198777256 Platform segment to hold a larger market size during the forecast period.Based on component, the Virtual Event Platform Market is segmented into two categories: platform and services.
The platform offers various interactive features including live chat box, live polls, one to one video and audio calls which allows thousands of participants to share information in real-time.Small enterprises segment to grow at a higher CAGR during the forecast period.Small enterprises have an overall revenue of less than 0.1 billion dollars.
Small enterprises are focusing on capturing the market through various growth strategies and catering to customer demands, resulting in the high adoption of cloud services among small enterprises.
These enterprises face greater challenges of limited budget for marketing and sales activities as compared to large enterprises and require better methods to resolve complexities for improving the cost optimization of their business processes.
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