Jeremy Ho
Do you want to learn about the solutions that exist for gambling and betting service providers? It will interest you to know that most bookmakers do not produce all the gaming content on their platforms.
You will find out the solutions or means of obtaining those gaming content, as well as the perks of doing so.
As mentioned earlier, most of the games you see on sports betting sites are not developed by the bookmaker.
Instead, these games and betting markets are sourced from third-party software providers. This is based on the concept of Business-to-Business (B2B) iGaming solutions, whereby the software developer partners with the betting site.
In this case, the players or punters are left out of the equation because the model is strictly between the software developer and the betting site.
The work of the third-party software developer is to design, produce and distribute games that align with the goals of the bookmaker.
B2B iGaming Solution Model
Collaboration can be done in various ways. On the one hand, bookmakers may want to go for the fully managed model. On the other hand, the partly managed model may also be preferred by the bookie.
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The Partially Managed iGaming Solution
Let’s talk about the partially managed iGaming solution that is used by some bookmakers.
In this model, the bookmaker only controls a certain part of the content on the gambling site. Some of the elements the bookmaker can control under this model include:
- Promotions
- Target markets
- Bonuses
- Odds
However, the bookmaker may not successfully design, run and manage the betting site software. Therefore, the software provider is called upon to manage this aspect of the iGaming platform.
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The Fully Managed iGaming Solution
Some bookies prefer to be in full control of the game content and all other elements of their sports betting sites. Thus, they go for the fully managed iGaming solution.
Worthy of mention is that the fully managed solution is one of the costliest. So, bookies that are considering this iGaming solution should be ready to spend a lot of money to get their betting sites running.
Features of B2B iGaming Solutions
Are you a bookmaker looking to explore the advantages of B2B iGaming solutions? Here are a few of the components you should expect:
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KYC Integrations
It is very important to screen the players that want to use your online sports betting site. The iGaming solution or software you choose should have multiple KYC integrations.
This will go a long way to give you accurate and error-free data. This way, it will be easier for you to identify genuine players/users who must have complied with the terms and conditions of your betting site.
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Robust Sports Betting Engine
Another component of good iGaming software is that it comes fully packed with robust sports betting engine.
You will agree that the bulk of the gameplay experience the users will have tends to come from the betting markets and unique odds available on the betting site.
Thus, you want to choose an iGaming solution/software that has an advanced sports betting engine.
Among many other things, the sports betting engine should include:
- Several in-play matches
- Diverse bet types
- Multiple betting markets
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Excellent Risk Management
Risk management is very important in Interactive Gaming (iGaming). It is a game of chance in the sense that you can make money and lose money.
Also, some players may not be very much versed in managing their bankroll. You can help such punters by choosing iGaming software that offers excellent risk management.
The risk management feature includes rendering best-in-class odds and alerting the players when they are overly exposed to risks.
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Multiple Payment Options
This is, no doubt, one of the turn-offs that make players stop playing at a sports betting site.
The importance of multiple payment options cannot be overlooked. Players want to have several options to deposit money into their sports betting accounts. They also want to be sure that the payment method they want to use when withdrawing their earnings is supported.
Therefore, it is not a bad idea to choose iGaming software that offers multiple payment options. The payment options should include the popular and most-used methods, such as debit cards (MasterCard and VISA), cryptocurrencies (such as Bitcoin), and Electronic Wallets (e-wallets).
Several Betting and Gambling Solutions
The other factor you want to consider when selecting B2B iGaming software is the availability of betting and gambling solutions.
These include:
- Virtual sports
- Live betting
- Live casino
- Online casino
Wrapping Up
The Business-to-Business model is the most-used model by Interactive Gaming (iGaming) sites that want to provide their players with the best online sports betting experience while making their services unique.
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Jeremy Ho
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