Having a high-end keyword portfolio is way more than simply knowing your products and band. It also means putting the work and competition in a better digital world to know what space your brand fits in and who else is in the same ecosystem.
This article will identify the competitors in your niche to have created a better keyword research strategy. Let's know them:
Know "who is your competition"?
The digital space is packed with various businesses and their competitors. You can compare the competition in the digital world to our ecosystem. How? Let's say various different organisms in the world are looking for the same food, and irrespective of their genus and species, they are still competitors.
The same goes with the digital world; the business is competing for the same visibility as you are your competitors. Therefore, they are highly valuable in your keyword research and help you identify relevancy. Your relevant keywords should include:
- Indirect competitors: Those who sell similar products but have different markets and audiences. You can also look for the audience who sells another product or service, but the relevancy of the product is similar as you are fighting for a similar audience.
- Direct competitors: These are the audience who sell similar products and have the same audience as you.
- Semantic keywords: These are the competitors who are not selling the product but are offering informative and juicy information to get more visibility from the same audience that you are also targeting.
Let's see this with an example: if you sell editing software, your competitors would be Canva, Adobe, and similar products. Doing this will open a lot of opportunities in your keyword research campaign.
Identify your indirect competitors:
While most businesses can target the obvious and the direct competitors, focusing on the indirect and semantic competitors will enhance your creative thinking and will also increase your relevancy.
Considering the above example again, if you are selling a photo editing software, which is for the desktop platform, your indirect competitors would be the applications that support desktop editing. Keep in mind that your indirect competitors are just a step ahead of your product. Keep in mind to reach that audience who are trying to get the same visibility as your targeted audience.
Also, target relevant keywords that build the authority for the industry, niche, and knowledge.
Analyzing the manual searches:
Try manual searching and look for the competitors who are along with the search. You can do this by just using Google to search anything relating to the business and searching for the snippet and SERP to see who shows in the search. You can continue this by taking a deeper dive into how they organize and show content with respect to the purpose and intent of the clients.
Apart from the organic ranking, keep an eye on the ads that come at the top of the Google SERPS. This will show that the webmaster or business of that site is bidding for that particular keyword. Any business that wants to show up in the same space as your business will be your competitor.
Take a look at their content and the keywords they are not just using but also paying for. Looking at who is ranking high in the same space will also give you insights into your competitors' (direct, semantic, or indirect) coming toward your content.
Moreover, if you look for the Keyword search volume that is similar to your brand and each searching will show a list of prospective terms, it might be the possibility that they are using the important keywords.
Finding the Semantic Competitors:
Having a look at semantic keywords and identifying the ones that are rising in the same niche as you will help you identify the competitors. You can gain a lot of value by simply identifying the direction of your audience and by checking where they are going. Further, the semantic keywords will give you insights into the rising and falling trends and how the queries are changing with time. You can also have valuable insights into the less established or less popular competitors.
Copying the Ranking Competitors:
If the ranking keywords have high and valuable content that creates engagement and promotes visibility, target them! You can easily look at the SERPS and the snippets composing the content and use the main information you see in the ranking. You can also find the competitors and mimic the competitors' content by ensuring that the information is of the same intent. Keep in mind that your content should include high competitive and relevant keywords that adhere to the topic and answer the searcher's query.
Track the Local in Searches:
If your goal is to rank your business, an important step is creating the local portfolio to track the position, result, and keywords. There are many other things that Google uses when evaluating the local content.
Doing this will include monitoring, updating, and optimizing the GMB and identifying the relevancy, prominence, and distance. To fulfill your goal of increasing local ranking, you need to look at keywords that show up and how keywords change. Keep an eye on the local links of your competitors and check if their keywords are worth the earnings or not. Goggle constant updates on this local pack will also help you get insights into which competitors are best for the keyword research.
Following the Mentions and Links:
Another strategy that you need to identify about your competitors is to look at links and mentions. It also includes checking the reviewing sites and the affiliate-focused links to see whether or not they provide valuable insights. It's even profitable if you look at authoritative websites.
Conclusion:
Researching competition is one of the most important aspects that help you manage your online presence. But, it's not a simple and easy thing. If you are looking to find the top results or know direct competitors, you won't miss any valuable opportunities. In simple terms, competition for space takes a comprehensive approach, so don't forget it and make the most out of it!
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