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Social Commerce: The Winning Combination of Social Media and eCommerce

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Arnonbrian
Social Commerce: The Winning Combination of Social Media and eCommerce

Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.

With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.

Earlier, businesses simply relied on social channels to improve their brand presence and connect with their customers. But, in recent years, it has become far more than that. Today, these channels have evolved to become another medium for online shopping.

For instance, your shoppers might see a pair of red boots on their Facebook page, hit “shop now” and complete the purchase then and there. Or, one of their friends has posted a story featuring their brand new smartwatch. When they click on it, they can purchase the same product right there in the app.

In a joint survey conducted by Magento and Hootsuite, almost 6 in 10 consumers claimed that one-quarter of their online shopping is influenced by Facebook and YouTube.

So, what exactly is social commerce and how can you benefit from it?.

https://sg.selluseller.com/resources/blogs/benefits-of-social-commerce-for-multichannel-businesses

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