Why Earned Media or PR is Way Better than Paid Marketing?

Paid Media and Earned Media are two different things that are clinging to the same branch. The Media and Communications branch is pretty wide, but Paid and Earned marketing are the two different yet most popular things in the industry. We’ve seen many people, especially the PR experts claiming that the Earned Media or Public Relations is far better than the Paid Marketing for businesses. It’s pretty much true, as PR has way too many advantages for any business than paid marketing. 

If you are a business owner and willing to hire a PR Agency for your business, you should learn why PR Is superior to any paid form of advertising or marketing. As Advertising is one of the crucial parts, fully focusing on the same is not good for long-term business growth. According to Jean-Louis Gasse, a Former Executive at Apple Computers, “Advertising is saying you are good; PR is getting someone else to say you’re good.” This is a very apt comment. In this post, we are listing why Earned Media or PR is superior to any form of Paid Marketing. These reasons will help you decide to choose the best PR Agency for your business. 

Reasons Why PR is Superior to Marketing for Achieving Long Term Goals

#1 - Free Publicity

Yes. Public Relations is free publicity that your business would love. The PR agency will tap their known resources in the media and communications field to share your word on the news platforms. Getting your business covered on the news portal is pretty amazing, and it provides free exposure. You will not buy the media slots like the paid marketing, but the news about your business, product, or service is getting covered naturally with the Press Releases. It’s free and reliable publicity that will reach far more people than you expect.

#2 - Credibility

According to the PR experts, the audience believes in the media coverage rather than the paid marketing tactics to know about the business. Well, Paid marketing is effective, but paired with the media coverage, the business's credibility in the eyes of the customers is increased tenfold. The news sources are nowadays considered as the ultimate true sources of information. So, getting the Earned media coverage is beneficial to start building the goodwill of your business in the eyes of customers. The PR Agencies know this and will approach the media personnel to earn organic media coverage with the Press Releases.

#3 -  Nature

The nature of Public Relations and Marketing is pretty simple. Public Relations is quite active, and the paid marketing is quite passive. Although both go hand-in-hand, the paid marketing often goes unnoticed or gets annoying for the audience. On the other hand, any news article covering your business is pretty credible, and the audience will read the same. But for the paid marketing and advertising, it’s not the case. Most people will ignore the advertisements and paid news just like any other trash. So, it’s better to prefer PR over marketing for achieving long-term goals.

Final Words

Hiring a PR Agency for your business is of utmost importance, that getting a marketing agency. We are not against marketing, but you should know that PR is superior to marketing when it comes to goodwill creation and credibility. If you are willing to hire a PR agency for your established or startup business, you should bank on the benefits of PR and ditch the marketing for now.