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Transformation in Enterprise Content Management

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Transformation in Enterprise Content Management

Enterprise Content Management in Transition — Interruption of ECM
Enterprise Content Management (ECM) market is disrupted and engagement and results (engagement systems) and engagement of customers (transformation systems) to transform business processes and cases into a part of broader information management reality from its repository and record heritage systems Switch to prime.

Just because we hear so often doesn’t mean the ECM is dead. The main functions of the ECM (from input management and records management to maintenance and output) are required. However, we must free ourselves from the tyranny of traditional content management wisdom. Said John Mansi of AIIM (Association of Information Management Professionals) in this interview.

ECM Interruption — (r) A reality in evolution

ECM is not about technology. It is about processes with the interaction and technology of individuals.

“Content management is always viewed through the prism of technology — what it is. I think content management is seen through its prism of what it does,” John said in one such interview.
“The focus is on moving forward with the customer, their experiences, and the information around those experiences,” John said in another interview on digital transformation and information opportunity.

We asked John to share his views on Document Capture and Input Management, ECM Success Factors in ECM Industry Disruption and Emerging Reality Workers, Action Intelligence, Results, Processes, and Customer Experience Central Platform.

Focus on the internal and external customer‌ in ECM
AIIM wants to bring a vision to the new era of information management. Consumerization, the (hybrid) cloud, the Internet of Things (IoT), mobile, these “developments” all play the role you say. If we look at the whole picture, the people: the staff, the knowledge workers and — needless to say — the customer more than ever — and the customer experience. What is your opinion on the topic of people?

John Mancini: Power has become the direction of customers, and it is not going backward. Its importance is usually thought of in the context of external customers, but this point is valid for internal ones — perhaps even more so.

AIIM Research (ECM Decisions Industry Watch) indicates that for 60% of companies that implement the ECM solution, “customer adaptation is a big issue for our ECM project”. As a direct by-product of this utility problem, 62% of companies with ECM Solution still rely on their file shares. I would also like to see large-scale shadow IT solutions through the same companies and individuals who want to get their jobs done.

Most mobile ECM functionality is limited to search and access viewing and maybe through a browser rather than a separate app that limits offline capability. 55% of ECM users do not have the app-based capability for their ECM systems.

Customer experience management is a key requirement that companies address. In times of low conversion costs, failure to do so means customers will move elsewhere.

Clearly, this refers to the ECM “experience” problem for internal users. And if the problem is with internal customers — who in most cases are responsible for using the solution through the policy — then you can be sure that external customers will do too. Customer experience management is a key requirement that companies address. In times of low conversion costs, failure to do so means customers will move elsewhere.

Content Analytics and Cognitive: The Next Frontier for ECM
Capturing and maintaining all the structured and structured content that is growing is one thing (“what”). “Why” and why it (especially meaning), is another that triggers and connects processes. Many years ago AIIM already talked about content analytics in this regard and Cognitive is the new mantra. Will Content Analytics take you to the next level?

John Mancini: We have more content/data than ever before, and many companies are still not squeezing this enormous potential. Content analytics is crucial for resolving issues related to the next frontier and customer experience for ECM.

These new tools can tell us about the context in which customers are interacting with our companies, rather than in terms of big data about content analytics.

We talked for a long time about the need for information in the right place, in the right place, in the right place, in the right context. That is why we need to look at content analytics through Prism.

BENEVOLENCE TECHNOLOGIES is a leader in Enterprise Content Management products services. Our EIM products enable businesses to grow faster, lower operational costs, and reduce information governance and security risks by improving business insight, impact, and process speed. We power digital transformations to empower the intelligent and connected enterprise.

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