The webinar is an amalgamation of the words “web” and “seminar” and thus implies a web-based online seminar. It is a virtual event useful for “training, sharing information about a new product or service, or promoting a program.” The attendees are present online. Webinar platform works with many devices like PC, Tablet and a smartphone with continuous audio and video streaming. It also accommodates PowerPoint slides for ease of understanding the webinar content. The screen capture function is also embedded to record the proceedings. For effective interaction, webinar platform integrates various smart tools like chat, poll, survey and ask a question icons for better engagement with the audience.
With their ever-increasing popularity, the webinars market is growing day by day. This particular virtual event has gained quite a reputation. With the pandemic lurking, webinar platforms have become rampant. It offers a host of benefits as a virtual platform. One of the main benefits of a webinar is its specific and large reach to an online audience. They are not only cost-effective but have a wider reach and effective interaction mechanism with high participation.
Any event, in-person or virtual, requires a recipe for success, and organizing a webinar is no different. So, what are the effective webinar success strategies? We have listed 8 effective ways that will make your webinar event a great success. Make sure you incorporate the below mentioned tips.
- Define your goals: It is mandatory to know the goal of your webinar before the setup. When goals are clear and in clear sight, organizing becomes easy. The first step is knowing your goals.
- Organizer and the Support Team: The most important person is the organizer responsible for the developmental process of the webinar. Right from choosing the topic and speaker, from marketing the event and engaging with participants is the work of an organizer. He should be a master in this field, where he can troubleshoot problems. He also collaborates with the presenters, also called subject matter experts, for the proper delivery of the presentation. His assistants help in managing technical and logical issues about the webinar.
- A Practise Session:- Make sure to organize a practice session before the main event with the participants. A beforehand session will help the participants to become familiar with the tools of the webinar platform. It helps them to better equip with the features and their correct usage. In case of any technical snag, participants will know who to turn to.
- Publicity: For Webinar to be a success, appropriate publicity is essential. To that end, ensure that you create a clear and informative webinar synopsis. Keep in mind the target audience you intend the webinar for. Publicize the event on social media channels like Twitter, Facebook, and Instagram.
- Keep Webinar on Track:- It is essential to keep the webinar proceedings on track and avoid digressions. To that end, make sure you articulate yourself in a clear and strong voice. To avoid background noise, you can use the mute option so that the speaker at the moment continues with clarity and without any confusion. Ensure that the webinar follows the schedule and proceeds within the allotted time. Like in-person seminars, it is crucial to chair the webinar for seamless performance.
- Manage Last-Minute Cancellation: Make it a priority to let your participants know any last-minute cancellation of the webinar. In an unlikely event- technical failures or inability of the presenter to attend- email the presenters and attendees with a sincere apology and possible reschedule date. In the case of paid webinars, be clear about the refund process and method.
- Follow-Up Strategy: Webinars do not finish once they are over. It is crucial to follow up with participants after the event is over. A thank you note for all the participants and a follow-up email to the attendees help foster goodwill relationships. You can share a link to webinar proceedings and relevant material like power presentations. It makes the webinar a participatory event and helps to gauge its success. They can share their inputs and suggestions that will help you in future webinars events.
- Analytics: Analytics is a critical tool to measure the success of your webinars. Make sure that you collect statistics about the attendees and registrations. These statistics help to measure the success of your webinars and the topics you choose. It helps to analyse the possible topics that your audience would like you to host in your next webinar session.
Now that you are aware how to successfully organize a webinar event. You can stop worrying about your webinar management and leave that hassle to Prinknest Technology LLP. Here at Prinknest, we help you host Live and recorded webinar sessions with seamless technology. We make sure you engage with your audiences and presenters in a reliable manner. With our advanced digital platforms, hosting unlimited webinars becomes easy.
