In 2020, the global digitally printed wallpaper market size is estimated at USD 2.9 billion and projected to reach USD 7.5 billion by 2025, at a CAGR of 21.1% from 2020 to 2025. The major drivers for the market include increase in urbanization and rising construction activities. However, competition from paint & coating manufacturers restrains the market growth.
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Covid-19 Impact On The Global Digitally printed wallpaper Market
The COVID-19 pandemic had a detrimental impact on the global construction business and affected the supply and cost of material & labor, which are the key cost components of construction projects. Moreover, disruption in the transportation industry has also affected the value chain of the construction industry, affecting the digitally printed wallpaper market.
Opportunities: Increasing use in commercial and marketing sectors
The use of digitally printed wallpapers is not restricted to the residential sector. The demand for digital wallpapers is growing in commercial sector, in malls, gyms, spas, showrooms, hospitals and various other places. Through recent developments in digital printing, many businesses are have started using customized wallpapers to create business interiors representing the brand. Office design and colorful spaces have also been proven to increase productivity and work efficiency. In addition, the graphics are also helpful in marketing in offices and commercial environments.
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Challenges: Stringent legal regulations related to the use of chemicals in wallpapers
Printing regulations, such as the ones in Europe—the European environmental legislative framework— ensure that the emissions of volatile organic compounds are under control. The European printing industry is committed to reduce carbon dioxide emission and help in reducing the carbon footprint. There are regulations from REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals) related to the chemicals used in the production of wallpapers; for instance, the use of additives, such as plasticizers involved in the production of flat and expanded vinyl wallpapers.
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