logo
logo
Sign in

How to Handle Challenging Prospects on a Cold Call?

avatar
Kieran Edwards
How to Handle Challenging Prospects on a Cold Call?

Prospecting and lead generation sound sweet, but few see the effort behind these challenging tasks. Not all the prospects you call will react similarly, and you have to deal with them in their extreme moods. From a smiling face prospect to an angry one and impatient, the list goes on. We are here to walk you through types of challenging prospects and deal with them a cold call. Are you interested to know more? Keep walking with us!

Challenging Prospects on a Cold Call:

Customer's behaviors change over time, and you need to be swift enough to listen to their queries. To provide a better customer experience on a cold call, your agents need to be good listeners and have problem-solving skills. Do you have difficulty in finding such qualified agents? Don't panic! Connect with cold calling experts today and have your issue resolved. Having them on board will help you deal with the following kinds of prospects and customers.

1. The offloading prospect:

An offloading customer or prospect is the one who will tend to offload their problems and queries when you call them. Be it their natural mood or personal problems; they will never respond in a way you expect of common prospects. What you need to do in response is act normal and keep your vocal tone as friendly as possible.

Patience is the game you will play here. Do not be offended by the prospects' harsh tone because you are calling him to befriend him. Following are the remedies an expert cold caller will follow to keep things organized.

  • Controlling emotions and vocal tone
  • Acknowledging and valuing the customers' feelings
  • Identifying the customers' core needs and demands

2. The angry customer:

You may call a customer, and he will take out the frustration on you because of unsatisfied customer service. The advisor or the caller agent is the unfortunate party here since they will bear the anger. Amid all this hot conversation, the cold caller should remain calm and, once again, listen to what the angry party has to say.

After the customer is done, you need to pay your sincere apologies for the inconvenience they have had and come to the solution point. Make sure the customer is happy and satisfied with the proposed solution. Following are the steps an expert cold caller must follow.

  • Listen and acknowledge their problem
  • Offer your sincere apologies
  • Make sure they are happy with the proposed solution

3. The impatient prospect:

Most prospects will demand instant gratification and requires an immediate answer to their questions. They attend and listen to your story and keep finding the phrase that they want to hear. Developing a rapport with them requires an agent to be fully updated and equipped with the latest market trends.

What if the prospect stays long on the call and demands what they want to hear? A good agent will signpost what will come down the road and make an effort to keep the prospect dreaming about the service/product. The keys to dealing with such prospects are:

  • Using a direct style and uncovering the offerings
  • Knowing the patience level and understanding if a call-back is necessary
  • Signposting what will come down the road

4. The indecisive prospect:

You may come across a prospect who would not find a place to stand still. Such prospects can't make a decision and keep asking questions or switching among different options. The better option for the cold caller here is to understand the decision-making criteria of the prospect and propose related solutions.

The game of mind required here is not understood by many but experts. It would be best to take professional cold calling companies with skillful agents who play cards on their terms. Indecisive prospects should be dealt with in the following ways.

  • Effective call questioning
  • Problem-solving skills
  • Cold caller empowerment

5. The know-it-all prospect:

It is hard to convince a prospect with sufficient industry knowledge and research. They will have enough points to prove you wrong and cross-question your answers. A submissive or passive approach will do no good, and the agent needs to be extra cautious.

But, the good news is that you need to keep in mind that they are here to buy your story. If they were not interested, they would not be speaking to you. Acknowledge their research and offer them proposals that will hit the target. Timing is all you need here! Using the following approaches will get you across.

  • Acknowledge what they know
  • Be calm and sound professional
  • Respond in an assertive way

Expand your lead generation strategies with cold calling!

Lead generation and prospecting are not easy as we are a step closed to 2022. Prospects are more educated, and bringing them to the table will take some skills. Cold calling them still works should you do it the right way. Connect with professional cold callers and expand your strategies.

collect
0
avatar
Kieran Edwards
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more