In the retail as well as e-commerce buying experience, the packaging is of paramount significance. It is the sole reason why customers return to a business and even promote online word-of-mouth referrals. Since one-of-a-kind packaging creates tons of leverages, it is pertinent to work on the design of your candle box. You might perceive it as a daunting task, but taking the right factors into consideration can make the job easier. When we talk about the design, you must understand that it is about both the functional as well as aesthetic aspects. To take you through every phase of the design process, we have devised this detailed article.
Begin with the materials:
If you think the quality of packaging could be easily recognized by mere a look at it, you are right. The customers are able to tell whether the packaging feels sturdy or it appears flimsy or delicate. So, decide on what kind of impression you want to make with your candle packaging. The expert tip is to start manufacturing it with high-quality Kraft paper or corrugated cardboard. Both these materials are rigid and stiff that is responsible for providing a higher tensile strength to the packaging. This strength enables the packaging to bear up even excessive weights or loads. Safe shipping helps in minimizing the rate of returns and builds customer trust over the quality you are providing. Going for these premium materials also makes a statement from an environmental point of view as they are recyclable and reusable.
Pay attention to aesthetics:
For the candle box to be worth noticing, it needs to propose some kind of customer appeasement. Just sit back and think of your favorite product, which could be anything, a cake, or any gadget. Now imagine it coming in a simple brown box having stamps of a branded logo all over it. There is no probability that you would found that product interesting anymore. Getting the custom candle boxes aesthetically designed does not cost you a fortune. Even if you are short on budget, you can go for a single-color approach and a custom sleeve over the packages. If budget is not a problem, you can opt for high-end add-ons like gold foiling to obtain perfect-looking packages. The window cut design also upscale your boxes and make them look even more inviting for the targeted audience.
Simplicity matters:
Striking a balance between the imperative printed details and a clean and clear design is extremely vital. If you are like other brands, you will subject the design of the candle box to everything you like. The long-lasting impressions on the people are not made that way. Instead, you need to be precise with the design. Plastering information all over your design leads to visual inelegance that does not gets appreciated at all. Unnecessary visual prominence actually backfires that makes you face the backlash of potential clients. The correct stratagem is to make a list of the important elements that are liked by the people and make those the forefront. Rather than going with high-impact colors or graphics, keep the design as simple as possible. Simplicity leads to better customer understanding that could prove a real deal-breaker for your business.
Customize the interior:
Custom printing and exciting finishing options are often used to customize the exterior of the candle packaging wholesale. But unfortunately, the most important part of the customer experience, i.e., inside box customization, is ignored. You may hook the attention of clients with packaging outlook, but what would you do for better unboxing experiences? For that, consider inside printing that allows you to continue the story of your brand on the inside as well. Imagine opening the lid of the candle package, and there you see personalized cards saying “thank you.” Or, you see the repeat print of the brand’s logo with the description of the company written as well. It would definitely lift up the perceived value of the business from which you made a purchase.
Incorporate functionality:
Functionality is a term that gets used a lot, but what does it mean? It refers to whether an intended design aids the users in meeting their needs perfectly or not. Custom packaging for small business should be functional if you are to gain a maximum market share. Incorporate a handle or two at the lid of the packaging in this aspect. The handling mechanisms assure the provision of complete convenience as the packaging feels lightweight and easy to carry. The functional aspect could also be improved by the addition of custom inserts. They assist in keeping multiple items segregated that blocks their physical movement inside to prevent any damage.
Style is important:
For the custom candle boxes, there is no scarcity of styles. Select the one that aligns with your product needs and seems captivating to the audience of a targeted niche. A sleeve box design is an excellent choice for streamlined packaging. It has a dual part structure and provides a slide-to-reveal unboxing experience. The sliding of trays on either side is possible and is securely fitted to prevent damage to the items. Display box is another creative style with the lid removed and offering an exciting presentation of the products. It could be customized to position the items in the desired location of your retail outlet.
Designing a candle box in an impressive way is not that costly or challenging that you might perceive in the first place. All it demands is to put corrective strategies in place right from the start. The aforementioned tips are all the fundamentals and details that simplify the designing process for you.
