In the current era, company communication is one of the most crucial factors to ensure the success of a business. There are so many interested parties that need to be kept apprised of important changes; from a business’s employees, to its clients, to the public. In order to reach all of these individuals and groups, businesses often make use of tools of corporate communication. But even with the use of effective tools of corporate communication, it can be hard to get the proper information to everyone who needs to know.
In this article, we will define corporate communication, discuss some of the challenges of implementing effective company communication, and outline the best practices for internal corporate communications and external communication alike.
Corporate communication: what is it?
Corporate communication is a broad term that references the ways in which a company provides information to all those who need to know about said information. Some of those included in corporate communications are:
- Employees and investors: This is a component of internal corporate communication, and it is vitally important for a business to succeed and maintain transparency within the company.
- Clients: Both current and potential clients benefit from open company communication. For a client to invest their time and money in your service, they need to feel like they are being listened to and being kept in the loop on any changes or issues as they come up in the process of your working relationship.
- The press and the public: Depending on the nature of your company, you may need to utilize tools of corporate communication in dealing with the media and the general public. People want to know important information about companies in their sphere, whether it’s good or bad news.
What are the top challenges in corporate communication?
Maintaining consistent, transparent company communication is not as easy as it may sound. Some of the common challenges that businesses face in this area are:
- Not having the proper tools of corporate communication: If your system of communicating with all of the entities interested in your business is archaic or ineffective; it may be time for an upgrade.
- Not knowing how much to share: Maintaining transparency doesn’t mean telling everyone everything about the inner workings of your business. You need to balance keeping people informed while still maintaining privacy.
- Not maintaining the proper data: If you don’t have the data that shows the trends you are trying to convey, you won’t be able to effectively share this information.
What are the best practices in company communication?
While there are a number of ways to provide effective, internal corporate communications as well as external communications; there are some guidelines that may help:
- Use the best available tools of corporate communication: Your business needs to be able to quickly send and receive information, gather data, and generate readable reports and presentations for your communication strategy to be successful. Technology services such as Clariti can help you achieve this.
- Emphasis regular meetings/communications: Setting aside time each month where you hold meetings and briefings will keep your communication strategy on track.
- Hire the right people: Having someone in your company who manages your corporate communication can take a huge weight off of your shoulders.
Consider a tool like clariti for company communication
As more and more employees work from home or remote locations away from the office, technology plays an important part in business communications. Communications with clients and suppliers too are increasingly digital. Using multiple tools for communications such as chat, email, cloud documents, calls, and social media creates information silos. Many conversations are related. They may start with an email, continue with a chat and end up with a to do.
A SaaS based tool like Clariti can be of immense help since it supports all commonly used communication forms in one app. There is no time wasted switching apps. Besides, Clariti automatically connects all related items in TopicFolders making it very easy to see the big picture. TopicFolders increase productivity as they eliminate the need to search for information. Clariti is a web-based freemium software. You can start for free and upgrade to premium features only if needed.
If you’re a business looking for an alternative to Microsoft Teams, there are many apps out there.
After all, collaboration and productivity are essential to your business moving forward.While it’s hard to debate that Microsoft is a powerhouse in the IT industry, there are other options, especially if you’re not savvy using Microsoft tools or products.
Fortunately for you, Clariti is an excellent alternative to Microsoft Teams.Why it's Essential to Consider Alternatives to Microsoft TeamsNot every app or product will be suitable for everyone.
There are even more reasons, including cost amongst others.
The app is the best alternative to Microsoft and Slack, thanks to the integration of email, chat, calls, cloud storage, and to-do features under one roof.
It is the perfect tool to choose when you want to promote team messaging and replace the delays caused by emails.Clariti goes the extra mile to provide links between new communications and existing emails or messages.
Team collaboration can take place both on a single cross-functional team and between different specialized teams.
Check our blog post to learn more.Team collaboration tools enable a business to connect their entire team from top to bottom by providing channels for communication at both the individual.Visit our website to learn more.
As a marketer, you may find it challenging to collaborate with multiple teams especially during a remote work environment.
However, it is imperative for marketers to work across different teams to drive the desired outcome with team collaboration software.Here, you may raise the question- how do marketers improve cross-team collaboration even when teams work remotely?
Let’s find the answer to this question in this blog.
We will start with sales because marketing and sales teams go hand-in-hand.How to collaborate with sales?Sales enablement strategy is useful for the sales team as it involves both resources and content necessary for them to sell effectively.
Marketers can help the sales team implement this strategy by writing engaging content, case studies, FAQs, email templates, and other necessary material.What’s more, the marketing team can brainstorm ideas to keep leads progressing and promoting the business online.
Sales and marketing teams can work together to improve the user or visitor’s experience.
Find out how we built 9mCollab - a collaboration tool aspired by the forum-like organization of topics and using conclusions to capture relevant information.
From one-on-one messaging to video calling (the best alternative to physical meetings), online collaboration tools can help businesses streamline workflow and break silos in the organization.
Let’s see how: For More info: 7 best online collaboration tools for productive teams
