Your basic nature tends to lead you more in one direction or the other when it comes to blending in or standing out in life -- and in your business. That's not to say one way or the other is always the case. Certain circumstances can have you comfortably reversing your typical trend. Let's put this in the context of marketing your business for now, and during the year-end holiday season.
You have a wide range of choices on how or if to acknowledge the season at all. To some, this is a most favorite time of year. Decorations, gifts, celebrations, food, and everything else both traditional and unique are the focal points. You want to give your vendors, clients, prospects, friends, family, neighbors, and everyone you know some acknowledgement of the season, right when the season is actually happening -- not before or after. You want to be a part of all of it. Your very traditional cards are probably already signed, addressed, and stamped, ready to go out within the next couple weeks. That works great for you, or, you may want to keep reading to consider some additional considerations.
Maybe all of the above applied, yet you want to slightly distinguish yourself. You go to one of your friends or colleagues who represent an increasingly popular do-it-for-you personalized card service, choose the message (verbally and graphically), provide your recipient list, and scratch the task off your list as "done."
Yet another path could work well for you. Let's say you still want to acknowledge the season. You want to stand out from the crowd, provide something memorable that will live on beyond the season because of its usefulness, and keep your business name in front of the recipient so you generate more business with them. Here's how simple that can be.
Gather the "how-to" tips you typically share with clients, prospective clients, and audiences to create a product, with your company name imprinted on it. You've seen them come through as calendars, as one example. Calendars, unless they have no year on them, last, well, only a year. After that they are discarded. Yes, you could do a page-a-day calendar without a year so it goes beyond the current year. Calendar formats are also a personalized choice for many people, so it's a hit-and-miss choice for you here.
What if you created a printed 16-page booklet from your tips, and that booklet measures 3.5" x 8.5", fitting into what's known as a #10 envelope in North America. The content of the booklet is likely to be useful throughout the year, year after year. You can send it during the actual holiday season if you'd like. It'll stand out from among the typical holiday cards. Or you can send it right after the first of the New Year, wishing your recipients a wonderful New Year.
Your tips booklet will be a very low-keyed "advertisement" of your business, You will be providing something that lives on beyond the season as a tool to help improve the recipient's life in some way, and you've acknowledged the season in a way that works best for you.
Only you know whether your preference is to blend in or stand out. Now you have more choices to consider to support what works best for you.Visit https://seasoningshop.com/
You want to give your vendors, clients, prospects, friends, family, neighbors, and everyone you know some acknowledgement of the season, right when the season is actually happening -- not before or after.
Your very traditional cards are probably already signed, addressed, and stamped, ready to go out within the next couple weeks.
That works great for you, or, you may want to keep reading to consider some additional considerations.
San AntonioMaybe all of the above applied, yet you want to slightly distinguish yourself.
You go to one of your friends or colleagues who represent an increasingly popular do-it-for-you personalized card service, choose the message (verbally and graphically), provide your recipient list, and scratch the task off your list as "done.
Let's say you still want to acknowledge the season.
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