Do you feel you are losing the room while speaking?
Or that they slip off into dreamland?
Or that you have distanced yourself from your audience?
Shiv Shivakumar calls it the mistake that many leaders tend to make. They think that they are experts and they know it all. They just need to go on stage and talk about it. But it’s not that simple.
Presentation is an art. An art of visual expression and like every masterpiece, it requires attention, practice, time, patience, and passion. It should have the ability to stimulate an individual’s thoughts, emotions, beliefs, or ideas through the senses be it sight, sound, or feel. It’s not the matter of the room or the people, it’s what it would linger within.
THE SCIENCE OF COACHINGThe science most related to Coaching is neuroscience.According to neuroscience, the prefrontal cortex is used for learning new tasks and holds our working memory.
It has limited resources and fatigues quickly and is able to carry a limited number of ideas at one time.The basal ganglia controls the daily routines and habits.
The daily routines do not require a conscious thought.
Once the routines are settled and stored in this part of the brain, they are hard to change.In coaching, transformation does not happen in a day.
One’s daily activities- daily meetings, regular communications and other activities are registered in the basal ganglia.
Transformation involves changes in the brain circuit in the pre- frontal cortex.
Here's a video with Paul Ryan of Improve On You.
Paul, gives some great presenting tips for YouTube and for presenting to an audience.
You will learn some little nuggets of great tips to help you present better and be more confident during your next presentation.
Click here to watch the video...
To run a small business, you have to be at least a little skilled in the art of bookkeeping.
The thought might be overwhelming if you’re more passionate about, say, selling used books or offering excellent life-coaching advice than you is about numbers
Every business owner desires to save on cost while ensuring that the quality of service or product offered to its customers is not compromised.When you decide that web outsourcing is a valuable proposition for your business, then you need to ensure that you are abreast with what to expect from your preferred vendor.
A good web outsourcing company should have the competency of offering complete outsourcing solutions that meet client project requirement and budgetary needs.A good web development company should have the competency of offering distinct services which can be bundled upon customer request.
Example of such services include web outsourcing, IT outsourcing and software outsourcing.A company offering web outsourcing services should be cognizant of the fact that their extensive knowledge base on matters outsourcing coupled with their possession of a qualified team of experts and access to state-of-the-art technologies are some of the important qualities that clients look for in a potential vendor.
In this regard, these companies should be ready to partner with clients to come up with solutions that will not only impact their businesses but also boost their productivity.
Look for a vendor that is ready to listen to you and come up with suggestions and offers that meet your requirements.It is worth noting that a web development company should be able to provide web solutions worldwide.
You need to check the scope of the vendor before deciding to contract its services.
Differentiate between online, digital and social marketing?Online Marketing involves engagement and communication through web-sites, SEO (Search Engine Optimization, SEM (Search Engine Marketing), online ad campaigns, email marketing, blogs, twitter, online Press Release (PR), etc.Social Media Marketing communications are conducted through social media platforms of Instagram, Twitter, Facebook and LinkedIn for marketing and promotional activities.Digital marketing is the term used for each of the above mediums as well as all the mediums together.
What are the skills needed to successfully perform digital marketing?Digital marketing involves multiple skills with at least three years’ experience in each of the following specialization:Creative DirectorWriter Art DirectorGraphic DesignerDigital Marketing ManagerLed by an experienced creative director, art directors work on planning and conceptualizing campaigns.
Graphic designers implement design and typography and all this is finally posted as per plan managed by the digital marketing manager.
TV, the web, social media and radio consumes content every minute of the day.
On the other hand, outbound marketing efforts involves publishing advertisement campaigns or conducting exhibitions and hope customers are impressed and will reach out with orders.
When specific actions such as clicks, leads or sales occur.
