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Hair Spray Market Global Opportunity Analysis and Industry Forecast, 2021–2030

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sonali sharma

Hair spray can be described as the fine mist of chemical compound that is sprayed out from an aerosol can. It is the most popular grooming product among both men and women and is used to hold hairstyles in place. It can be applied to either wet or dry hair to help hold it in place in a particular look. Hair spray comprises volume reduction mousses, cosmeceutical hair styling products, thermal protection hair sprays, and anti-aging sprays. Rise in personal grooming awareness and surge in beauty standards of the youths boost the growth of the hair spray market. The surge in metrosexual concept among men propels them to opt for several grooming products and beauty treatments, which increase sales of the hair spray market.

Henkel AG & Co., LOreal, Unilever, Procter & Gamble, Coty Inc,

Revlon, Beardo, Godrej, Estee Lauder.

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COVID-19 Impact analysis

  • Consumers particularly younger adults, have been taking a relaxed approach to their hair care and styling routines, contributing to the markets slow growth. On the onset of COVID-19, the shift of office work to work from home relaxed the approach of the consumers toward hair styling. As a result, the market experienced a short-term hit during the pandemic period.
  • Moreover, COVID-19 has created several challenges for the aesthetics industry. During the pandemic period most of the offline stores halted their services with only emergency products to be supplied at times.
  • On the contrary, online sales of hair spray products is expected to experience growth as most of the consumers tend to order products through E-commerce portals.

Top Impacting Factors

  • Prime driving factor of the hair spray market is the surge in demand for hair styling products among the young generation. Salon services drive the market growth to much more extent as young people tend to visit salons more frequently, increasing the product demand. Inclusion of natural and organic ingredients in products is also attracting customers to opt for natural color sprays generating overall sales in the market.
  • The influence of digital media has further enhanced the desire among the young generation to look good and more importantly look like the other fashion influencers. Styling products such as hair mousse have come a long way in natural and clean beauty space, owing to the advances in technology and demand.
  • Increase in working population and the fast paced lifestyle has led to easy solutions for hair care which increases the use of hair spray. This ease of availability in the hair spray products surge the overall sales in the market.

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Market Trends

Inclination toward Organic Hair Spray Products

Hairsprays contain many chemicals, which are harmful to not only individual’s body but also to the environment. Organic hair spray is a natural alternative to traditional hair spray as it does not contain GMOs, preservatives, or artificial fragrances.

Availability of different bottles to hold the compound gives the end users a choice to pick the product accordingly. Compact size of the bottles are easy to carry and use anytime, anywhere hence people tend to buy compact products. Beardo hair sprays have introduced compact size hair spray bottles which are available in 100ml, 200ml and more. This increases their demand among the customers, in turn boosting the market growth.

Thermal protection hair sprays and anti-aging hair sprays are gaining popularity among the customers. These sprays help protect hair from sunlight. BBLUNT Hot Shot- Heat protection hair mist is enriched with Grape seed oil and Provitamin B5 which helps in protecting hair from harmful UV rays of sunlight. Introduction of such products boost the growth of the market.

 

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