Hand-held copies of restaurant menus are no longer in vogue. Very soon, they are also likely to become things of the past. With digitization spreading roots in every industry possible and the number of smartphones surpassing the human population, it is also wise that restaurants replace hard bound menu cards with a digital menu as it will benefit them in several ways. The decision to embrace a digital menu in the place of a physical hand-held menu is not just cost-effective, but also brings the entire menu under one single appealing sight of the customer.
Use Digital Menus for better customer engagement, behavioral understanding and upselling techniques.
WHAT IS A DIGITAL MENU?
Simply put, a digital menu is an online digitized version of a conventional restaurant menu. It is made available to customers through QR codes. A customer at the restaurant’s table scans the QR code provided through their smartphone camera and has a quick glance at the menu.
While the term digital menu and online menu are used interchangeably, an online menu also refers to the menu made available on a restaurant’s website.
WHY SHOULD A RESTAURANT RESORT TO A DIGITAL MENU?
To understand why a restaurant must start using a digital menu, it would be sufficient to look at the current challenges that a paper menu poses. The compelling need for digitization of menus arises due to the following reasons:
Customer Attention Not Completely Captured - A recent survey says that a physical menu does not provide all the information that a customer looks for while trying to make a food order. This insufficient information leaves 86% of customers confused while at the restaurant table.
Update Difficulties - Updating a physical menu card with latest food offerings is difficult. Instant changes, in accordance with the latest offers in the food items, cannot be made.
Paper Quality - Most of the physical menus get easily stained and ruined with water or greasy products. With touch being avoided at most places due to the Covid -19 pandemic situation, people have started preferring to order food without touching surfaces used by others.
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