The global Display Advertising Market research report, published by Value Market Research, is designed to offer various market framework such as market size, portion, trends, growth path, value and factors that impact the current market dynamics over the forecast period 2020-2027. Most importantly, this report also provides the latest significant strategies adopted by major players along with their market share.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the display advertising market include Facebook, Google, Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com, Yahoo, Verizon Communications, and eBay. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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Market Dynamics
Surging e-commerce, growing competition, rising efforts to increase company revenue, and increasing adoption of consumer-centric strategies are factors steering the global display advertising market. Display advertising is considered a more consumer converting technique. Display advertising offers increased use of digital media to attract and appeal costumer, improved conversion rates, a more exciting ad experience, and higher efficiency in the online shopping process. Companies are increasingly opting for display advertising techniques for customer conversion and increase the relevance and effectiveness of ads and marketing messages displayed to online audiences. However, significant preference for other advertising techniques such as mobile advertising, social media advertising, search engine marketing, online classifieds ads, among others, may hamper the market growth.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of display advertising. The growth and trends of display advertising industry provide a holistic approach to this study.
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Market Segmentation
This section of the display advertising market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
- Remarketing Ads
- Personalized Ads
By Pricing/Revenue Model
- Cost Per Thousand (Cpm)/Cost-Per-Mille (Cpm)
- Performance Based Advertising
- Hybrid
- Others
By Enterprise Size
- Large Enterprises
- Small & Medium-Sized Enterprises
By Industry Vertical
- Automotive
- Healthcare
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Transport & Tourism
- IT & Telecom
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Display Advertising market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
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