What is a macro influencer?

In the world of marketing, I know for a fact that influencers play a vital role. Many of which rely their brands and companies to the power of it. To the point where the influencer’s reputation  is directly proportional to your company’s. That’s how it is considered as well as a game changer. When you have decided to go for an Influential Marketing Strategy it is important to know what type of an influencer you’ll be hiring.

One popular type of an influencer is called Macro influencer. These are social media influencers with the largest followings on major social networks such as YouTube, Instagram, Facebook, and in some cases, individual blogs. They have about 100k – 1M followers/ subscribers. With that great amount of following, no wonder these influencers have that great power to influence other people. Influence them on what to eat, what to buy, where to go, who to follow on their social media and many more.