In 2021, VOD is the most in-demand approach to watching videos. Many people belonging to different parts of the world use VOD regularly. Video-on-demand or VOD is found everywhere ranging from advertising to entertainment. But if you are not sure about the meaning of VOD then you are at the right place. Here you will get to know about Video on Demand and its importance. You will also find different ways that will enable you to monetize your content.
What is Video on Demand?
VOD is a platform for the distribution of content that enables the viewers to choose whenever, wherever, and however they want to view media. In simple terms, it can be said that vod content distribution enables a person to watch a video or other media with just a simple click. Video on Demand can be streamed with the help of the internet; therefore, it does not depend on traditional broadcast systems like satellite or cable connection. Consequently, people with access to any internet-enabled device can watch any type of pre-recorded content. VOD has many advantages out of which three core advantages are stated below.
- Watch anytime: VOD has enabled users to watch content at any time. Unlike linear television programming, which broadcasts only in real-time, Video on Demand does not depend on a fixed schedule.
- Control on what they watch: It enables users to choose and pick their preferences. They can choose what they want to watch in contrast to the fixed schedule of traditional television.
- Use media controls: Users have the capability of controlling what they watch. They can play, rewind, fast forward, and pause their content as per their will. This way they do not miss out on important content.
All these advantages of VOD give the audiences the opportunity and freedom to access and view content at their convenience.
VOD Business Models
Anyone can create video content and turn their loyal audience into an online business. Here are three ways that would help you to monetize VOD content.
- Subscription VOD:
The SVOD business model provides the viewers with complete access to a library of videos in exchange for an annual or monthly fee. These subscriptions enable the viewers to get their hands on their favorite content on one single platform without any popups or ads. The majority of the users of VOD prefer to pay for subscription plans. Consequently, SVOD profits the business owners by providing them with a reliable income source. Some of the popular subscription platforms include Disney+. Netflix, Amazon Prime, etc.
- Transactional VOD:
TVOD is a business model that uses the format of pay per view. Here the viewers will have to pay for any content they wish to watch. It is a type of one-time purchase, where the customer can access content only upon payment. The businesses that follow the TVOD model can make higher profits by charging a higher amount per purchase. But to have a profitable business the owners have to make sure that the quantity of purchases remains high and steady.
- Advertising VOD:
The AVOD business model is basically free because viewers don't have to pay any up-front costs. Businesses that are paid to advertise with brief commercials in their videos generate AVOD revenue. The viewers are somewhat familiar with this setup as it feels similar to cable TV. They tune in to see shows and pay a price for watching ads. YouTube is one such platform that has earned the greatest success with this.
Piracy is one of the most eminent threats looming over the digital content industry.
It’s no less than the act of burglary in the house, the difference here is that it’s carried out in a virtual space.The digital world is still in the nascent stages of development and the laws related to online piracy are not very strict in most cases.A secure VOD streaming platform will help you to protect your content from being illegally distributed.Piracy existed long before the internet came into existence but it has got a new meaning in the digital age.
The official definition of piracy describes it as “the practice of illegally copying & selling videos, digital music, computer software, etc.” Digital piracy can be broadly explained as the act of unauthorized reproduction and distribution of digital content which has copyright protection.What Should You Do to Secure VOD Content?
The big question here is, can piracy be stopped?
Well, it can be controlled and mitigated to a great extent by following some of the best practices and educating viewers on the repercussions.
However, there is a need to implement strict laws governing the access and use of digital content to stop piracy.
Moreover, the distribution of the content and making sure that it gets to the readers is imperative for a website’s success.
The best way to ensure that it reaches the target audience is hence to opt for the services offered by a content distribution company.Multiple benefitsListed below are some of the instant benefits of hiring the services of any such agency: Increased sharesEffective content distribution guarantees the broadening of your coverage and reaching a wider audience.
Placing your advertisements on popular social media platforms or other mainstream handles would help you to generate higher traffic due to better and efficient media coverage.
The chances of the content from the concerned web page to get shared with other media platforms would increase, thereby creating a virtuous circle.
They would also work to identify your target audience so that the content can reach the relevant online audience.
With just the right amount of syndication, shares, and proper placement on social media platforms, you can achieve encouraging results.
