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How to Use Guest Blog Posts to Promote Your Writing

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Edwin Poul
How to Use Guest Blog Posts to Promote Your Writing

Guest posting is when you write and submit an article for another site to publish. This article can be published free of charge or at a very minimal fee. Typically, the more content you provide in a guest article the better. In this instance, you would first submit your own article to a particular blogger who is regularly writing on a certain topic relating to your niche. Next, in order to accomplish this, you must create an attractive guest article that is already picked up by a large readership. You can do this by researching other similar articles and then structuring them so as to make it as interesting as possible.

However, there are also some downsides associated with guest blogging. One of these is that there is no guarantee that you will have any success since there are no contacts between you and the owner of the blog. You also will not have any interaction with them since the only contact that you have is through email exchanges. So before you write an article for someone else's blog, it is important that you think about the pros and cons of guest blogging first.

If you plan on making use of guest blogging for marketing purposes, it is important that you do a little bit of background research first. The reason why you want to do this is because not all bloggers welcome guest posts. Some prefer not to have them while others do not mind at all. There are even some blog owners that insist that the guest articles be posted along with the blog content itself. So, before you submit any article for another site, it is essential that you understand what the policy is regarding guest blogging.

As mentioned above, one of the best ways to promote your business or brand through guest blog posts is by using social media. This means that you should ensure that you sign up with as many social media sites as possible such as Facebook, Twitter, YouTube and Google+ among others. The more social media sites that you have signed up with, the better. This is because the more accounts you have in these sites, the more chances you have to gain exposure and a wider audience. This is one of the best ways to submit a guest blog posts since you will get more visitors through these social media sites.

In addition, when you have many friends on these sites, it is easier to comment on their posts and leave a link back to your own blog. This is one of the easiest ways to promote your blog especially if you know your guest bloggers are avid readers of your blog. The link that you leave in their guest post will give the readers an opportunity to visit your blog and read your posts. This will drive more traffic to your blog and more potential visitors to your blog. In the long run, this will increase the amount of views that your blog receives thus the amount of revenue you get from clicks on your ads.

Another way to gain exposure through guest posts is by promoting them in other blogs. If you have more than one blogger, you can do this yourself by commenting on their posts. Most writers will be glad to feature your work in their own blog since they benefit greatly from exposing their work to more people. Of course, it would be in your best interest to ensure that you are providing useful and relevant content so as not to leave your other writers disappointed.

Lastly, another way to use guest blog posting opportunities is by pitching in. You may have a good piece that could use a guest blogger that has relevant experience in a certain field. By pitching in your expertise, your name will be brought to the forefront and your writing will be taken seriously.

By following all of these specific industry niche blogging guidelines, your articles and guest blogging opportunities will have much more potential. The more traffic you receive to your site through these types of opportunities, the more money you will make overall. In fact, the more traffic you receive, the more money you will make. And, of course, the more money you make means the more advertising dollars you will receive. It only goes to show that any writer can succeed in this industry by following all of the specific industry niche blog post guidelines.

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Edwin Poul
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