Patrick Smith
Conversion rate optimisation (CRO) is the art and science of maximising business from your website traffic. It applies to both lead generation and eCommerce websites. In many cases companies don’t realise the value they are losing by having unknown issues in their conversion funnel. This is akin to going fishing with a big hole in your net – you could be catching fish but they are all escaping before you land them.
Conversion rate optimisation can have a BIG impact on your bottom line financials, but despite being vitally important, it is often overlooked. This is because marketing teams are mainly focused on driving traffic to your website and just assume it will convert into actual business. However, this is simply not true. There are many reasons why a genuine potential new customer can land on your website but not convert.
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Patrick Smith
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