Good content is hard to come by; it doesn’t grow like wild fruit that is ready to be picked or purchased. It has to be created then managed in order to meet quality standards. There’s a process involved in ensuring that your message remains innovative and fresh.
This is where a professional content marketer is important. Demand is on the rise for them but the supply is scarce. More and more companies are interested in hiring a content manager so there’s greater competition to such a limited talent pool.
It’s up to you to figure out how to make your organisation and job offer irresistible to your ideal candidate. That’s easier said than done because not everyone has a network of specialists who they might ask for insight about what they must look for.
How to hire the best content manager
Make sure you choose someone who keeps your leads coming, warms them up, and convert them into sales. We’ve put together these tips for employers who are looking to add a content marketer to your team.
Know the work they do
They are responsible for overseeing your digital content on a day-to-day basis. Their tasks include:
- Making and managing an editorial calendar
- Making content e.g. blog posts from scratch
- Researching keywords and key phrases
- Uploading articles on a content management system
- Monitoring content marketing conversions and goals
- Checking that content is up-to-date (contact information and more)
- Learning about new trends in content marketing
Most content managers start out as writers and got promoted to editors before eventually reaching a managerial position. Thanks to their experience, they know which applicants have the greatest potential in content marketing so rely on them when recruiting for your team.
Check for these factors
The required skills depend on your specific needs as a company. Generally speaking, when hiring a content manager, consider if they possess:
Writing or editing skills
Even if they won’t be writing on a daily basis, they must be capable of catching any typos and perform basic proofreading. They are the last line of quality control before content get published so you want to be sure that they don’t miss any spelling or grammar errors.
Organisational skills
Writers are meant to write and editors are meant to edit. Content managers, on the other hand, are meant to systematise things. Find someone who will make your job simpler for you and the rest of the team, by keeping all of their data and documents organised.
Technical skills
Likely, they are responsible for overseeing your content management system, email marketing tools, editorial calendar tools, and other apps. It’s important that they are tech-savvy so they won’t get lost while navigating the different software. Basic knowledge of CSS and HTML is strongly preferred as well.
Other skills to look for:
- Search engine optimisation and search engine marketing
- WordPress and other preferred content management systems
- Graphic design and video production
- Verbal communication
- Social media marketing especially monetisation and paid ads
Search in these places
Want to know how to hire the best content manager? Learn where to access the best talent pools with prime candidates. We suggest that you begin your headhunting in places like:
LinkedIn: This is a social networking site focused in business thereby attracting a huge number of professionals. Their interface allows you to post job listings here and contact any prospective employees. Member profiles let you see their working experience and connections too.
Upwork: Formerly known as Elance-Odesk, this is a freelancing platform where organisations and online workers collaborate. If you’re interested in hiring someone for a short time before offering them a long-term contract, this is the ideal place.
Mediabistro: It may not be as well-known as the two websites above but it has a community of over 1 million users. Their rates start at USD 297 for a single job posting that will be active for 30 days once published. Their talent pool is full of creatives including content specialists.
Ask the right questions
After making a list of good candidates, the next step in hiring a content manager is the interviews. Consider the questions you’ll be asking to separate the best applicants from the mediocre. To get you started in the right direction, we suggest asking:
- What content management systems have you worked with in the past?
- What do you believe is the advantage of good content to a business?
- How would you rate your experience with CSS or HTML?
- What is the difference between ‘good’ content and ‘okay’ content?
- What tools do you recommend that companies use for content marketing?
- How do you determine if your content is successful or not?
- How many social media profiles and websites did you manage at one time?
- How large were the online presence you have been responsible for before?
- Which aspects of our content do you think needs improvement?
- What is your process in creating a content strategy tailored to your client?
Give them breathing room
In the process of hiring a content manager, remember that they are a creative bunch so allow them some freedom. It’s fine to have a preexisting editorial calendar but don’t expect them to adhere to it without asking for their input. Seek their suggestions and opinions for your content.
Let them write sometimes
Much of the skill required for successful content marketing is managerial. However, content specialists are naturally creative and appreciate the chance to write articles sometimes. Provide leeway in their schedules wherein they may create the content instead of delegating it all the time.
Avoid micromanaging
Check that your expectations or requirements aren’t counterproductive to content creation. This means you mustn’t require your content manager to get permission from you for every topic or copy. Trust them to know what is up to standard and see them produce more content than ever before.
Consider the team size
Think about the kind of team you want them to manage. For smaller teams, hiring a content manager with years of experience is a smart move. This is because they prefer a blank canvas and the freedom to choose the people working under their wing.
Thinking of hiring a content manager?
Content marketing is an essential technique when you want to keep your target audience engaged. The thing is, you want a content manager to handle your campaigns to ensure that you are going in the right direction and investing in the correct resources.
When you need help to hire a content manager, we at Remote Workmate know how to go about it. We are a global staffing agency specialising in connecting employers with professional content marketers and other virtual workers.
Get to hiring a content manager now.
Schedule a call so we can talk about your content marketing needs.
To help you build a high-performing team for your startup, here are the different characteristics that you should look for in candidates for when hiring.
The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
The market segments are also provided with an in-depth outlook of the competitive landscape and a listing of the profiled key players.The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved.
The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.The report classifies the market into different segments based on type and application.
These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.
The segment analysis is useful in understanding the growth areas and probable opportunities of the market.Final Report will cover the impact of COVID-19 on this industry.Browse the complete Global PVC Window Profile Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 @ https://www.decisiondatabases.com/ip/53045-pvc-window-profile-market-reportThe report also covers the complete competitive landscape of the global PVC Window Profile market with company profiles of key players such as:Alphacan SpAAluplast GmbHDeceuninckEpwin GroupEurocellPiva GroupProfine GroupRehauSalamanderSchucoVEKASEGMENTATIONS IN THE REPORT:By TypeTurn & Tilt WindowsSliding WindowCasement WindowOthersBy ApplicationResidentialCommercialBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global PVC Window Profile Market @ https://www.decisiondatabases.com/contact/download-sample-53045The Global PVC Window Profile Market has been exhibited in detail in the following chapters –Chapter 1 PVC Window Profile Market PrefaceChapter 2 Executive SummaryChapter 3 PVC Window Profile Industry AnalysisChapter 4 PVC Window Profile Market Value Chain AnalysisChapter 5 PVC Window Profile Market Analysis By TypeChapter 6 PVC Window Profile Market Analysis By ApplicationChapter 7 PVC Window Profile Market Analysis By GeographyChapter 8 Competitive Landscape Of PVC Window Profile CompaniesChapter 9 Company Profiles Of PVC Window Profile IndustryPurchase the complete Global PVC Window Profile Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-53045Other Reports by DecisionDatabases.com:Global PVC Modifier Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Resins Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Polyvinyl Chloride (PVC) Films Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.
DecisionDatabases.com is proficient in providing syndicated research report, customized research reports, company profiles and industry databases across multiple domains.Our expert research analysts have been trained to map client’s research requirements to the correct research resource leading to a distinctive edge over its competitors.
The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
The market segments are also provided with an in-depth outlook of the competitive landscape and a listing of the profiled key players.The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved.
The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.The report classifies the market into different segments based on product type and application.
These segments are studied in detail incorporating the market estimates and forecasts at regional and country level.
The segment analysis is useful in understanding the growth areas and probable opportunities of the market.Final Report will cover the impact of COVID-19 on this industry.Browse the complete Global Polyvinyl Alcohol Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 @ https://www.decisiondatabases.com/ip/52885-polyvinyl-alcohol-fibers-market-reportThe report also covers the complete competitive landscape of the global Polyvinyl Alcohol Fibers market with company profiles of key players such as:Anhui Wanwei Group Co., Ltd.E.
I. du Pont de Nemours and CompanyEastman Chemical CompanyKuraray Co. Ltd.Nippon Synthetic Chemical Industry Co.Sekisui Chemical Co. Ltd.Sinopec Sichuan VinylonSEGMENTATIONS IN THE REPORT:By Product TypeFilament FiberStapleOtherBy ApplicationCement AdditivesTextileNon-Woven FabricBy Geography:North America (NA) – US, Canada, and MexicoEurope (EU) – UK, Germany, France, Italy, Russia, Spain & Rest of EuropeAsia-Pacific (APAC) – China, India, Japan, South Korea, Australia & Rest of APACLatin America (LA) – Brazil, Argentina, Peru, Chile & Rest of Latin AmericaMiddle East and Africa (MEA) – Saudi Arabia, UAE, Israel, South AfricaDownload Free Sample Report of Global Polyvinyl Alcohol Fibers Market @ https://www.decisiondatabases.com/contact/download-sample-52885The Global Polyvinyl Alcohol Fibers Market has been exhibited in detail in the following chapters –Chapter 1 Polyvinyl Alcohol Fibers Market PrefaceChapter 2 Executive SummaryChapter 3 Polyvinyl Alcohol Fibers Industry AnalysisChapter 4 Polyvinyl Alcohol Fibers Market Value Chain AnalysisChapter 5 Polyvinyl Alcohol Fibers Market Analysis By Product TypeChapter 6 Polyvinyl Alcohol Fibers Market Analysis By ApplicationChapter 7 Polyvinyl Alcohol Fibers Market Analysis By GeographyChapter 8 Competitive Landscape Of Polyvinyl Alcohol Fibers CompaniesChapter 9 Company Profiles Of Polyvinyl Alcohol Fibers IndustryPurchase the complete Global Polyvinyl Alcohol Fibers Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-52885Other Reports by DecisionDatabases.com:Global Nanofibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Glass Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026Global Optical Fibers Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026About-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.
According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
The new report on the Cutlery market provides estimations of the size of the global market and share and size of key regional markets during the historical period of 2015 – 2019.
The business intelligence study offers readers a granular assessment of key growth dynamics, promising avenues, and the competitive landscape of the Cutlery market.The novel Coronavirus (COVID-19) has caused a slowdown in business activities of the Cutlery Market.
With the help of our upcoming report, market players can gain important insights on alternative strategies that can help in revenue generation.
The leading factors that are likely to impact the growth of the Cutlery Market over the assessment period are thoroughly analyzed in the report.Request for Sample Report with Statistical Info @ https://www.factmr.com/connectus/sample?flag=S_id=5201To offer a comprehensive assessment of opportunities, the study makes a scrutiny of growth prospects in various regions.
The key regions comprise the following geographical segments:North America (U.S., Canada)Latin America (Brazil, Mexico, Argentina, Rest of Latin America)Europe (Germany, Italy, France, U.K., Spain, Benelux, Russia, Rest of Europe)East Asia (China, Japan, South Korea)JapanAPEJ (China, India, Indonesia, Thailand, Singapore, Australia & New Zealand, Rest of Asia Pacific)South Asia & Oceania (India, Thailand, Indonesia, Malaysia, Australia & New Zealand, Rest of South Asia & Oceania)Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of Middle East & Africa)The detailed assessments focus on, inter alia, on the regulatory and macroeconomic frameworks, prevailing pricing structure, imminent investment pockets, and emerging application areas.
Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets.
