10 Best Website Visitor Tracking Tools

The term website visitor tracking can have many different meanings. Specifically:

● This means tracking the behaviour of visitors to your website. How this behaviour depends on where the user clicks, how much time they spend on a particular page, user type, demographic characteristics, referrers, and other user attributes.

● This means understanding the visitor's ID. Most tools can't identify individuals, but they can identify other important information about website visitors that help businesses, regions, and B2B companies better market their prospects. This may mean a measurement of website analysis.

● This includes traditional website analytics tools and more advanced tools that can track user cohort behaviour, funnel analysis, and more. These are very different use cases and require completely different visitor tracking software stacks.

Best Website Visitor Tracking Tool 10

1. Crazy Egg

Crazy Egg was launched in 2006 with the goal of helping businesses understand and track the behaviour of website visitors. For the past 15 years, we've focused on this exact use case and spent that time developing detailed features that help marketers better understand how websites work. Our tools include five different types of snapshots (called heatmaps and click maps) to help you better understand the behaviour of advanced digital marketing visitors driving other website metrics. increase.

2. Mixpanel

Mixpanel is a comprehensive user behaviour tracking tool that helps marketing and product teams better understand their users. It includes functions that can measure the success of new feature deployments and quickly visualize important data. In addition, you can use the user profile feature to get more information about the user in digital marketing online training, such as who the user is and where the product may fail.

3. VWO Insights

VWO is a corporate solution for tracking visitor behaviour and optimizing your website.  VWO Insights products include conversion funnels, on-page surveys, session recordings, and more to help you understand the core of your visitor's behaviour and why. You can also use Insights in combination with other VWO products at A/B testing and use end-to-end tools to optimize your experience.

4. UserTesting

UserTesting is one of the tools marketers recommend when they are looking for better tracking of their website visitors. UserTesting allows you to connect with your real audience and get a record of your entire session as you navigate your website to perform specific tasks. In other words, you can learn more about the reasons behind the visitor's behaviour.

5. FullStory

FullStory is one of the best tools for tracking visitor behaviour on support and product teams. The software automatically detects areas where customers are having problems with their products or apps. Second, it helps identify areas of high impact that have a significant impact on sales and customer loyalty. This allows you to identify and prioritize the most effective changes.

6. Leadfeeder

Leadfeeder identification and visitor tracking software help marketing and sales teams identify and transform more leads. The visitor ID at the account level links each visit by an employee to the company name. In addition, the integration of popular CRMs (HubSpot, Salesforce, Pipedrive, etc.) with LinkedIn Sales Navigator allows sales reps to add identified website visitors directly to the contact process.

7. ActOn

ActOn includes a number of features that make it a complete and powerful marketing automation tool. Their account-based marketing (ABM) capabilities help sales reps acquire prospects by identifying visits to your website from key target customers. In addition, activity rollups give sales reps a complete picture of how your account interacts with websites, other marketing campaigns, and sales performance.

8. Lead Forensics

Lead Forensics allows B2B companies to identify new sales leads in real-time when they visit a website. You can also access important details such as company size, contact information (phone numbers, social media, etc.), search behaviour, and more. Lead Forensics also includes automatic lead scoring based on multiple criteria that trigger immediate notifications to identify the ideal customer.

9. Leady

Leady takes the visitor identification game to a different level than any other game by also identifying corporate and individual visitors. It's also one of the few web visitor tracking tools that support B2B lead generation and in-app product behaviour. This allows you to track visitors in online course digital marketing from start to finish when they become users and after that.

10. netFactor

VisitorTrack NetFactor's software provides more details about the buyer's intent from across the web than any other identification and visitor tracking software on the list. Their Company Surge feature tracks website visitors across the website building, so you can find the most motivated visitors and deliver the right messages at the right time.