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10 Best Alternatives for Google Analytics

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Viraj Yadav
10 Best Alternatives for Google Analytics

Looking for an alternative (or addition) to Google Analytics at diploma in digital marketing course? Maybe you are worried about privacy. Perhaps you are overwhelmed by the use of analysis. Maybe you just enjoy trying out new tools. Be sure to read to see if anything else suits your needs. These tools don't have all the features of Google Analytics, but they don't need them all anyway. All of them also offer a free trial version or plan in digital marketing online training.

 

1. Matomo

Matomo (formerly Piwik) allows you to import historical data from Google Analytics and acts as a full-service web analytics tools and tactics. It provides heatmaps, A / B testing, goal achievement processes and goals, and many other transformation optimization features. Their slogan is "ethical analysis, strong insight", which promises 100ta assets and user privacy protection. If you're worried about sensitive data, you have the option of hosting Matomo on your own server, but we also offer cloud-based hosting on a French server. Not yet available at the time of this writing, it is planned to integrate with Google Ads, Bing Ads, and Facebook Ads. Matomo also has no data restrictions. Products start at $ 19 per month for light use and have a free trial of custom offers for business use.

 

2. Woopra

Woopra is a tool that informs product, marketing, sales, and support teams to track the entire user experience on your site. It has more than 50 integrations with custom tracking capabilities and products such as Salesforce, Google Ads, Google Drive, HubSpot, and Campaign Monitor. You can also send messages to your Slack sales channel in real-time when new users sign up. There are free trials and free plans, with more robust plans starting at $ 999 per month.

 

3. GoSquared

GoSquared provides analytics and live chat to increase sales. You can check the browsing activities that took users to your website and if they give you their email address, you can see the details of their social activities for designing.

 

4. FoxMetrics

FoxMetrics stores raw data in an accessible "data warehouse" with the ability to generate reports via SQL. The ability to access data using SQL provides the exact information you need in different scenarios and allows you to create specific queries that are not normally associated with the reports provided.

 

5. Mixpanel

With Mixpanel, you can immerse yourself in your actions. You can: "Trigger" the user with a message based on the behaviour set in real-time. Analyze your predictive data model to see which users are most likely to drive performance conversions. When a particular metric changes, you will be notified with information about the user causing the change. There are free plans for the next level of plans starting at $ 779 a year.

 

6. Heap

It is the tool that can be best summarized by quoting from one of the users on your website. "For me, the heap is for product managers, what is Google Analytics for marketers?"

 

7. StatCounter

StatCounter is a web analytics tool that can also detect click fraud for paid ads. It also notifies you when important visitors return to your site. With this tool, you can observe the entire user journey and identify potential issues with navigation, site structure, and flow.

 

8. Chartbeat

Chartbeat is a "content intelligence platform" designed to help large websites, typically with more than 5 million page views per month, identify the best readers and understand how they interact with the content.

 

9. Clicky

Clicky is a free web analytics platform that also offers a Pro version starting at $ 9.99 per month. They say bot detection is the best in the business and helps get rid of all referral spam that can clog data. They also monitor your website and notify you if it goes down. If you like old school tools, this may be a winner for you. Some features (heatmap and uptime monitoring) are not available in lower level plans. Clicky also provides white-label analysis.

 

10. Leadfeeder

Leadfeeder integrates marketing and sales data, tells you which page your company is looking at, has a CRM, and can even send you an email when your dream company visits your website. Looks like a great tool for generating leads in a digital media marketing course. There are plenty of live webinars and downloadable guides/e-books that show you how to get the most out of your product.

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Viraj Yadav
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