Search engine optimization only aims to drive traffic to the business website. But do you know how SEO helps in the lead generation process? SEO and lead generation both are different things in internet marketing. SEO is focused on making crucial changes and using practices to drive traffic. Whereas lead generation tells brands how they can generate leads from existing or new traffic.
According to market research, SEO is better than SMM and PPC. Because it has the potential to generate 59% B2B and 49% B2C leads. Hence, if your brand can get organic traffic by ranking on relevant search terms. You will indeed generate new qualified leads for your brand. And this is where the term SEO will help you get the same. There are many techniques under search engine optimization that brands can use. Some of them are listed below, and they remain the same for every business.
#1. Doing keyword research using relevant tools like Google Keyword Planner.
#2. Site audit to find broken links, redirect errors, and other technical issues of the site.
#3. Updating titles of blog posts and improving or updating web content.
#4. Doing competitor research to find new opportunities.
#5. Building framework for ongoing content marketing strategy.
#6. Developing a link-building strategy to get high authority links.
#7. Publish Optimize landing pages and improve CTAs
By doing all these tactics of SEO, you can help search engines like Google. And you can also help the targeted audience to find your website and marketing content. It also encourages your website to get more site traffic without any sacrifice.
Why is Content Marketing Important for Businesses?
Content marketing is essential for every business using digital marketing. Because it encompasses a set of marketing activities that answer the targeted audience’s questions. Hence, look below to understand the importance of content marketing for businesses.
#1. It helps the brand to build trust with the ideal audience and build a relationship with them.
#2. Content marketing helps in lead generation and improving conversion rates. It is also essential to drive organic traffic from the websites. And by posting valuable content on social media platforms, brands can increase followers.
#3. Content marketing can help in getting more organic search traffic. It helps in acquiring high rankings in SERPs and also retains customers.
#4. And by utilizing SEO with content marketing, brands can get much more attention from the audience. The brand can multiply brand visibility by using a proper content marketing strategy.
According to research, content marketing and content development are the top marketing activities among 80% of marketers. Also, almost 26% of businesses decide the budget for content marketing. Thus, content marketing is crucial in driving traffic and sales for businesses.
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