Top Influencer Marketing Campaigns You Need to Know

Overall 65% - 70% of brands/businesses markets their product or service through influencer marketing and increasing their sales, ROI, revenue, brand recognition, brand awareness and what not? For many brands/businesses whenever they think about influencer marketing the first thing that sticks in their mind is “Sponsored Content” . Well this is the most popular approach made by businesses/brands. In this article we will see different types of influencer marketing campaigns which helps you to think beyond sponsored content.

Types of Influencer Marketing Campaigns:

1. Collaborators: This type of Influencer marketing campaigns are more creative and can be costly to carry out. This reserves an opportunity to work with most popular influencers which helps the brand/business to scale up their goal to 5x returns. In this campaign influencers already know their audience and their mindset, so it makes it easy for influencers to connect with the audience to brands/businesses.
2. Brand Ambassadors: there are two ways to work with influencers one with a collaboration basis and another one is building long term partnerships. So long term partnerships are nothing but brand ambassadors, this where the influencer becomes the face for a brand/business. This role requires more trust, authenticity and transperry between influencers and audience where influencers will be the bridge for brand and customers. These brand ambassadors should be well established persons like cricketers, movie actors/actresses, or any other famous personalities where the audience can connect easily.
3. Social Media Influencers: these influencers become more popular in social media handles within a short period. This type of influencers will be having a huge following base where brands/business connects with the audience easily and helps them to achieve required goals. This involves simple creative content with a reel, post or short video about the product/service which the influencer wants to promote.
4. Discount codes/coupons: Using discount codes and coupons is a great tactic to drive more sales through influencer marketing campaigns. This offers an incentive for both the customer and the influencer. The sole aim of this campaign is, influencer encourages the audience to make a purchase or to subscribe for the offer. This is  a cost-effective and mutually beneficial approach of dealing with influencers.
5. Giveaways: This is a very simple process for the audience to enter and win in the giveaway competition. Typically businesses offer a free product/service to their influencers for their audience. This competition includes simple steps such as like a post, comment on the post, tweet the post with given hashtags, share the post, tagging your 3/4 friends, registering with brands/businesses on their website etc.These influencer marketing campaigns can be a win-win for your brand, your influencers, and their fans
6. Unboxing: whenever the brand or business releases their product/service and wants to hit very hard on the market and wants to take a journey where the audience wants to get connected with the brand/business with product/service. Unboxing influencer marketing campaigns are effective because influencers take their audience on the journey with them by revealing/detailing about the product/service through videos, going live, making short reels or by posts.
7. Brought to you by: Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. For example: a food influencer can promote the product/service which is not related to the food product in his vlog or blog. Even though the content is not directly related to the product you offer, the influencer’s audience will make a connection with genuine interest to check out what exactly it is.
8. Events: There’s no other opportunity to build a relationship with an influencer than by meeting them in person, where the influencer clearly understands about the product/service than sending them through mail or physical delivery which he may face difficulty to understand. This type of influencer campaigns helps brands/businesses to communicate with influencers easily and explains about what they have to offer and do. 

Conclusion: 

Before thinking about influencer marketing for your brand/business make sure you have a clear picture about what you want to offer, why you want to offer, target audience, budget, select suitable influencer campaign type. If you still have any doubts or clarifications do reach out by shooting a mail to [email protected] where Taskmo offers the best influencer marketing service and this is a one stop solution for all your influencer marketing.