SEO (Search Engine Optimization) is a series of internet marketing techniques that ensure a strong online presence for corporate websites. Modern business practices are pushing corporate websites to their full potential, transforming them from mere online business cards into powerful tools for marketing and customer acquisition.
Search engine optimization aims to make company websites easier to find. It also helps manage visitor flows and ensures that customers looking for specific services find the pages that offer those services first and only then discover the other pages on the website. This can drastically change the number of customers ordering services from a company because the faster a customer lands on a page describing the service they need, the more likely they are to order that service from that particular company, instead of wasting time looking for alternative options.
Advantages
While the main goal of SEO is to make company websites more discoverable when a prospect searches for certain keywords (i.e., placed higher in the list of search engine results), it also has other, more specific, business benefits.
One of the most important additional benefits is that SEO is more cost effective than any other type of internet marketing. SEO strategies grow from the initial time and energy invested in them to work passively later; In other words, in the beginning a company works on SEO and later SEO works for the company and requires a lot less maintenance than other internet marketing tools.
SEO also affects other corporate media channels, such as: B. Social media profiles (and affect how search engines “see” them) and that influence is likely to increase in the future. This is due to the fact that search engine algorithms with increasingly refined algorithms are no longer perceived as just websites, but as part of a larger network of media of the respective company. This means that a lack of SEO also damages a company's position vis-à-vis other platforms, and good SEO strengthens them.
SEO applications for businesses
As mentioned earlier, the main job of SEO techniques is to give you an edge over your competitors online. This is more important now than ever as 80-85% of customers do some kind of online information review before committing to a transaction, and that number is very likely to increase. Accordingly, it is extremely rare for a company to forego SEO as it would mean a loss of online presence and 80-85% of potential customers.
In addition to increasing a company's online presence, SEO can also be used for several other tasks. One of them is local search optimization, which improves the ranking of a company at a certain location in order to advertise it to customers in these locations in a special way. This is especially relevant for companies that have expanded into many overseas markets or have a significant number of outlets in a large market.
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