One of the biggest victims of the pandemic has been the ubiquitous virtual dressing room in brick and mortar fashion stores. Strict hygiene requirements turned the shopping experience and the retail industry in 2020 on its head. But with the entry of the vaccine, brick and mortar stores are fast reopening in full swing in the US and UK. So what does this mean for shoppers who are likely to be uncomfortable about entering dressing rooms? How do eCommerce brands up their game? Can they offer a virtual dressing room for their online shoppers?
Closing the gap
The most glaring difference between physical and online shopping experiences is the inability for shoppers to determine fit. The problem of ‘touch and feel’ has been solved to an extent with product information and high quality photography. But the experience of actually checking fit as well as styling the product with other items from the store has been one of the biggest draws of the physical retail experience.
The Problem of Fit
Today, one of the top reasons for returns is that the product was not as described — or didn’t look like it did in the image.
Most female editorial models are 5 feet, 9 inches tall and quite slim. Whereas the average American woman is about 5 feet, 4 inches tall and veers between size 16 and 18. When consumers are shopping online and see these tall and thin models, one of two things happens. They may shop aspirationally, which often leads to returns because of fit problems and costs eCommerce retailers a lot in return shipping and restocking. Or, the consumer refrains from making the purchase. Had she seen the garment on a model of her size, she may have been convinced to buy it!
Case in point: The Good American does size variation well and has a more diverse range of models. Shoppers can see models of sizes 0, 8 and 16. Inclusivity has been the brand’s anchor from its inception — resulting in sales that crossed $1 million on its first day (the biggest denim launch in history!)
If a fashion eCommerce platform isn’t showcasing relatable models, it should consider the impact it could have on the bottom line.
Read more about Virtual dressing room
Shoppers who use dressing rooms are 71% more likely to buy products than those who simply browse the sales floors.
What’s more, shoppers who use fitting rooms purchase approximately two times more items than those who don’t.The pandemic has made shoppers more confident than ever before when it comes to shopping online, and retailers are investing heavily in making the online shopping experience memorable.
But when it comes to translating the physical shopping experience online of apparel shopping, a missing link remains - and that is the Virtual dressing room.Now with a shift to eCommerce, there is a need for a dressing room-like experience to be available online.
An experience where a shopper can see the clothes on models that look most like themselves, and can visualize garments together in an outfit.
This type of experience creates an element of entertainment which boosts engagement and repeat visits and helps apparel retailers to increase conversions, reduce returns, and improve average order value.With more people shopping online than ever before, it is crucial for online fashion retailers to bridge this gap between physical and digital experiences.
This report will help you understand how retailers can implement Virtual Dressing Room on their eCommerce sites & the incredible business benefits of this tool.
The Virtual Fitting Room market 2021 research report gives emerging industry data, global segments and regional outlook.
This report covers up all details such as size, share, value, growth, restraints, and opportunities for the year 2020 to 2027.
The report generated using various analysis tools like porter’s five forces model, market attractiveness and value chain.
The report gives comprehensive review of the global market helping to club revenue generation and profitable business to transform client’s success.The report also covers detailed competitive landscape including company profiles of key players operating in the global market.
The key players in the virtual fitting room market include 3D-A-PORTER LTD., Coitor IT Tech, Dressformer, ELSE Corp srl, Fit Analytics, Fitle, Fitnect Interactive, Imaginate Technologies, Inc., Metail, REACTIVE REALITY GMBH, Secret Sauce Partners Inc., Sizebay, Total Immersion, True Fit Corporation, Virtusize AB, Visualook and Zugara, Inc. among others.
An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.Get more information on "Global Virtual Fitting Room Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/virtual-fitting-room-market/download-sampleMarket DynamicsThe rising adoption of virtual fitting room in shopping malls, and online stores is accelerating the market growth.
Virtual Dressing Room MarketThe global virtual dressing room market is expected to cross USD 6.81 billion by 2025 at a CAGR of 15.21%.SegmentationBy Component: The global virtual dressing room maker is divided into solutions and services by component.
Of the two, solutions have the larger market size.
In today’s dynamic commercial landscape, shifting customer preferences, the introduction of new products, and the opening of new markets results in a need to customize existing solutions.
Cloth retailers of all sizes can now avail of the benefits of the huge e-commerce market and customer base.
The advances in logistics ensure that the retailers can market their products to virtually any corner of the globe.
The physical store virtual dressing room market must increasingly compete with its e-commerce counterpart.
Virtual Dressing Room MarketThe global virtual dressing room market is expected to cross USD 6.81 billion by 2025 at a CAGR of 15.21%.FREE PDF@ https://www.marketresearchfuture.com/sample_request/8294Regional AnalysisNorth America: The North American virtual dressing room market is large due to the presence of an established e-retail industry, retail industry, IT industry and high public awareness of the benefits of integrating modern technological solutions to aid with businesses of all sizes.
It has one of the most advanced e-commerce industry and the presence of a well-established IT sector drives growth as well as innovation in the virtual dressing room market.Europe: Europe is a highly digitalized region with all sized enterprises having an online presence.
The European logistics sector is extremely well developed ensuring a market for a European retailer throughout the countries of the region.
UK: The UK provides a huge market for clothing apparel with the fashion economy based out of London contributing more than GBP 26 billion to the UK in 2014.
This industry is finding a direct outlet to its customers due to the advances in virtual dressing rooms.
This is due to the developing economies within the region which are increasingly digitizing their inventory and increasing their customer base due to advances in the global logistics industry.
