The advancement of technology and the internet has completely changed businesses marketing way. Most Australian businesses are going digital, and real estate companies are no exception. Earlier the industry relied upon cold calling and traditional marketing ways to build a customer base of buyers. But now, they are dependent mostly on social media marketing strategies to entice quality leads and get more bookings.
Nowadays, most Australians are engaged over social media, and it is a great opportunity for realtors to target them there. If social media strategy is executed well, it will act as a lead generator for real estate businesses. In order to execute strategy properly, choosing a social media agency is an ideal option. It can help avoid brand failure and maximize business efficiency online.
Hiring an agency is a great option, but if realtors decide to take charge of social media management, here are a few tips that help them step up their business.
- Optimization of Social Media Profile
To get started, the first and foremost step is to create an effective social media page on all platforms like Facebook, Instagram, YouTube, LinkedIn. The next step is to make the profile effective by mentioning the Business’ contact details, address, Display photo, Website URL etc. SMO for real estate company in Australia helps entice potential buyers, raise awareness of the brand and eventually turn the prospective audience into leads.
- Hashtags to Optimize Content
Hashtags are a great way to bring more engagement to social media content and help promote the brand to a wide audience. A hashtag work like a keyword in social media, the content with a specific hashtag will appear in front of the user when he searches related to hashtag on the same platform. For example, here are some hashtags that will help relators attract potential real estate customers, these are – #realestate, #realtors, #homebuyers, #dreamhome, #realestatelife, #homeforsale etc.
- Post Property Photos
Social media networking sites have changed the way realtors connect with prospective buyers or clients. Posting high-quality images or visuals with compelling property descriptions catches the eye of buyers, and they’ll more likely visit the business website to get more information about properties. In other words, the eye-popping photos not only encourage likes and shares but also make buyers get in touch with the realtors.
- Success Stories and Client Testimonial
One great benefit of creating real estate social media posts is that real-estate owners can highlight the business success stories to connect with prospective clients. Along with that, sharing clients’ feedback and testimonials on social profiles enhances employee trust.
Conclusion
Social media marketing is integral to every realtor’s digital marketing strategy. It is an affordable marketing technique that doesn’t involve a single penny investment. Follow the above tips to build an impressive audience base, engage them and bring in more bookings.
Want to kickstart your next real estate social media campaign, partner with O2 digital – a leading social media agency in Australia. It has a skilled social media team that helps reduce the complexity and emphasizes business brand awareness and visibility.
