Small businesses have to be wiser when it comes to spending for ads. While traditional advertising assistant may still be worth it in some cases, it can’t be denied how expensive this method could be. There’s also no actual way to measure their effectiveness.
This is why small businesses should look into online business marketing strategies that cost less but still work. Referral marketing is a great way your brand out there and potentially increasing your sales. Your existing customers spread the word about your business, and you incentivize them for bringing in new customers. You can offer them discounts, special promos, or free gifts in return for every successful referral they make.
Of course, you’ll need tools that will make it easier for you to track the referrals and help you assess the other aspects of your referral marketing strategy for ecommerce website. Below are some tools that you can use to acquire new customers and increase sales.
Woobox
Used by millions of brands worldwide, Woobox is packed with ready-made campaigns that you can customize and make your own. It allows you to enter your own hashtags and the social networks where you want to pull posts from. The tool also comes with essential data letting you know if your goals are being met.
RewardStream
RewardStream is an advanced platform that features a powerful suite of tools and simple integration. It lets you monitor your campaign and fine-tune it so that you can get the most out of it. Whether you’re a small or large business, RewardStream will make it easy for you to grow your customers.
Swell Rewards
Swell Rewards is perfect for high-volume ecommerce businesses because its programs are scalable. It enables you to create rewards and Amazon referrals that are highly tailored and on-brand. Swell also provides detailed metrics in real time so that you can easily evaluate and optimize your campaign.
InviteBox
InviteBox is another great tool for designing and launching referral programs. You can to create various types of campaigns such as contests, sweepstakes, giveaways, instant rewards, and goal-based rewards. It only takes a few minutes to add a referral program from InviteBox to your website.
InviteReferrals
InviteReferrals is one of the simplest tools that you can use for your referral program. It offers seamless integration with multiple platforms including Shopify, WordPress, MailChimp, Open Cart, Squarespace, WooCommerce, etc. InviteReferrals also has a dashboard where you can see the performance of your campaign in terms of invites, referrers, referral visits, and more.
Referral SaaSquatch
Referral SaaSquatch is one of the most trusted referral marketing platforms. Packed with amazing features, it lets you create, manage, and optimize your referral programs in one place. You can also track and analyze how customers move through the referral marketing funnel giving you a deeper insight into what works.
If you’re wondering how to make more money online or to gain more loyal customers, you should give referral marketing a try. You can also hire a virtual assistant to help you launch and manage your campaigns.
Among all these talks, brand-related conversations have also sneaked in due to the brand pages, promotions, and ads.People enjoy sharing their experiences with the products and services they enjoy using and talk about the brand offering them.
Actually, when referred by a friend or acquaintance, people are four times more likely to buy something.
Using referral marketing as a well-thought strategy allows businesses to leverage the remarkable potential of customer recommendations to achieve outstanding results.What Is Referral Marketing?In simple words, referral marketing refers to spreading a positive word about a product or service via existing customers of your business instead of traditional marketing practice.
This type of marketing can do wonders in an online environment because of the popularity and number of active users on social media and other sharing websites.
Internet referral marketing can spread typically faster than offline marketing strategies and reach a wider audience.However, non-profit organizations can also utilize referral marketing with the objective to increase their publicity and entice more donors to support their charitable cause.
If your incentives or rewards are worthless to your existing customer base, they won’t be interested in participating in your referral marketing campaign.There are multiple ways to carry out your initial research.
Elias Piñeiro Fernández es consultor independiente de marketing digital y experto de Madrid, España.
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