Aiming to provide exceptional customer service worldwide, IAdea has created one of the industry’s largest partner ecosystems around open standards across a wide variety of business markets including IWMS and software providers.
John C. Wang is the Founder and CEO of IAdea, who takes leading efforts to drive the development and standardization of digital out-of-home technologies.
We at Insights Success a top business magazines, in our endeavor to find ‘The 10 Most Innovative Companies Revolutionizing Digital Signage, 2021’, came across IAdea. We talked with John to understand how IAdea has proven itself a highly reliable and secure digital signage hardware provider for over two decades.
Below are the highlights of the interview.
In your opinion, what could be the future of the Digital Signage market post the COVID-19 pandemic? And how are you strategizing your company’s operations for that future?
In that respect, it’s already here: organizations rapidly realize the value of intelligent environments, in part through digital signage, to create workplaces that are safe and flexible enough to support and monitor hybrid working systems.
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The reason most of these displays are dead (or showing generic, boring content) is because the person-in-charge does not have the right strategy to put it into practice.A strategy is what makes digital signage screens from okay or average, to the ones that actually help with company goals, like upselling products or producing internal communities.A few other advantages of having a well-documented digital signage strategy include:More engagement with your screensA solid foundation for excellent internal communicationMore user-generated content on feedback sites and social mediaMore traffic to your site or other owned business channelsDigital signage content that is simpler to update and manageThe capability to track the results of your digital signage1 - Set goalsWhen we do not have clear goals, our digital signage content becomes a useless piece of garbage.
If you have a business, you must be looking forward to using digital signage solutions to,Increase web traffic (send audiences to a particular URL from your digital signage)Sell more goods (in the case of restaurant upselling and promotions)Increase signups to a mailing listIncrease social media following or user-generated contentThe ultimate goal would be to drive viewers towards more acceptable behavior such as:Enhanced internal communicationsSales teams to achieve bigger target goalsEase of room booking processes or wayfindingThe rise in brand awareness across new products or crucial verticalsClarifying the goals to yourself and your company will take you one step ahead in putting out an effective digital signage marketing strategy.2 - Set measurablesWhen your content is running out on the Internet, it's perhaps easier to convince stakeholders of the true value and significance of content marketing.
Companies such as Buffer and Kissmetrics have defined entire business models around their ability to draw in people using fabulous content.
With digital signage content, you can win those who are skeptical.This leads to an essential question - how will you measure your goals?
Whether it's via number, dollar, referral, web sessions, follower count, ice cream sales, and more, the metric is your choice.
Then repeat the process until every piece of your content strategy has inception, middle, and finish.You can make it as creative as you want by adding a CTA, a unique URL, or a promotional code.
How new and innovative solutions like the bottled water delivery service solution have played a unique role in revolutionizing the water delivery process for the home water coolers.
Digital signage, over the last decade, has gained much traction as a major tool for marketing, advertising, and communication across many industries.
Digital displays offer a wide range of business benefits, not limited to increased profits, greater reach, and enhanced engagement from visitors and customers.
According to research, digital signs capture as many as 4-times more views than your standard, static display, with a recall rate for information and messages at an impressive 83%.
The enhanced engagement that digital signs generate provide businesses with bigger and greater opportunities to increase consumer interest, invite more foot traffic, and in turn, impact sales.
If you think about the number of times you’ve gone into a store or any establishment because of their flashy digital signage, you’ll understand just how powerful this technology can be in attracting consumer attention—enough to bring them into a store’s threshold and make them want to participate in the business inside.
Not only do digital signs reduce perceived wait times in store queues, they also provide customers a convenient means to find their way around the establishment, learn about products and services, and even sign up for promotions.
