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The Benefits of Spam

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Mizzle
The Benefits of Spam

Many who have had their own business, have unashamedly used various mediums (MySpace, email, Twitter, Facebook) to send potential consumers messages containing links or details about their products.

This helped them to get more users using their services or products, and also made sure the band met the minimum attendance targets whenever we were playing live.

Can you believe that for example, some gigs will not allow booking a business unless its members bring at least 40 new buyers along with them? As a result – unless you have 40+ friends who are willing to hop on a bus to King’s Cross on a rainy Wednesday night – this can be a big hurdle that prevents bands from getting enough bookings.

Luckily, my band was able to reach much larger audiences through the medium of the Web.

I know that some of the people I emailed or messaged probably didn’t even bother to read my event invitation before sending it straight to their virtual trash-cans, but some people did take the time to check us out – and that’s the point of spam!  To know more about it, visit our website.

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