What started as a small website in 2005 has now transformed into a company that has garnered $1.7 billion in revenues in 2020. Etsy, an online marketplace for artists to sell handmade, unique products to interested audiences worldwide, has proven its worth as a successful business model. Many people compare the Etsy business model
With that of Amazon or eBay. The difference between Etsy and other large e-tailers is that Etsy operates in a more niche segment, and it focuses on providing incredible value to shoppers and merchants registered on its site.
Many entrepreneurs want to build a business like Etsy in either artistic or other niche categories.
In this blog, we will dissect the etsy business strategy and have a look at the reasons for its success.