Coupon Your Business To Success

According to statistics, by 2019, mobile coupon users will reach about 1.05 billion. And around 31 billion e-vouchers are used worldwide. Well, why nowadays almost everyone has a smartphone and who doesn't love coupons?

With the digitization of coupons, electronic coupons are more accessible than ever. Today, businesses are capitalizing on this trend by integrating their business strategies with coupon management systems.

What exactly is a coupon management system?

Simply put, the coupon management system is an advertising tool that helps you create, manage and track coupons in real time. Coupon management systems help customers interact and provide real-time data on when and how coupons are used.

But why does the company implement a coupon program?

Coupons are an effective tool for attracting new customers. In a Market Truck survey, 83% of shoppers made unplanned purchases based on promotions/coupons. According to the Valassis Coupon Report, the increase in the frequency of coupon usage by millennials compared to two years ago has led to a significant increase in the number of consumers who report always using coupons.

1. New customer data collection

Data is king... Coupons can be used to attract new customers to stores/restaurants, collect data and use it for future marketing campaigns.

2.. increase brand awareness

Another great way to keep your brand in people's minds is to consistently brand through physical/digital coupons. It helps improve brand awareness

3. Acquire new customers

As we said before, who doesn't love coupons. According to Send Owl, there are three great discount points: 20%, 33%, and 50%. These discount strategies have resulted in maximum orders for its users. [3]

Rewarding new customers motivates them to visit your store. It helps to increase customers and increase sales.

4. Keep loyal customers

One way to use coupons is to reward your loyal customers, they are more likely to come back and buy from you more often. Time-limited coupons can also be a great strategy to "attract customers". This allows customers to receive "rewards" faster.

5. Reduce business costs

Advertising in mainstream media is expensive. A combination of Google ads and coupon strategies can be effective in reducing marketing costs, reaching more target audiences looking for a product, and improving ROI.

Millennials and e-commerce

Online shoppers are high value seekers. In fact, these consumers are more likely than all consumers to use paper and non-paper coupons to buy groceries and household items.

Another important reason for the increasing use of online coupons is primarily driven by the proliferation of smartphones. Interestingly, millennials are estimated to account for 30% of total consumer spending by 2020.

Millennials are often concerned about money and have no time to spare, according to Nielsen's research. Companies are taking advantage of both of these trends by changing the way marketing information is shared with consumers. The marketing process shows that Hazaras is just due to digital vouchers.

Apply your coupon program

The implementation of the respective coupon program includes more than creating and distributing the voucher. Public administration, discount price, KPI, adaptation, reporting etc. should be considered. Always recommended to be combined with modern coupon systems with other systems (if necessary) for ignorance operations.

When you are ready to start your coupon campaign, check the VoucherMatic Omni Channel Upgrade Engine to create vouchers, discounts, loyalty programs, referrals and product packages with automated marketing in real marketing.