Modern enterprises are adopting new ways to provide better customer experiences to keep up with today's competitive business landscape. Many of them are leveraging the power of digital integration with their business applications to operate more efficiently. Digital integration facilitates data transfer across any number of applications and databases.
For instance, integrating an organization's CRM and ERP allows data to flow, providing you with the insights to efficiently drive customer demands. That, in turn, enhances customer experiences and streamlines business processes. That is to say; the right digital integration platform provides access to all your business data in one location, which benefits your business in the following ways.
Better and informed decision making
We live in a digital era where an intuitive data analytics solution enables users to become data analysts quickly. But when the data is transferred across unconnected systems such as cloud and on-premises, data analytics tools become useless, which is where digital integration platforms come in handy. Digital integration is the glue that holds all your business data together, enabling you to make decisions based on the whole picture, resulting in better and informed choices.
A single data point
Different applications in your organization, such as CRMs and ERPs, collect different types of data that complement each other. A CRM centralizes all the data about a customer, while an ERP contains back-office data such as accounting, inventory, production planning, distribution, etc. Without a digital integration platform, every system keeps its data, making data entry tasks often duplicated and labor-intensive. But digital integration streamlines that by providing a central data point.
Improved employee productivity
As a business owner, you want your employees to be as productive as possible, and you will do anything to achieve that. Digital integration is one of the ways to streamline business processes such as data entry, financial consolidation, invoicing, etc., which helps boost employees' productivity across all departments. It eliminates repetitive tasks and allows employees to focus on more creative work, increasing job satisfaction across departments.
Enhanced customer service
Providing unique customer service in today's changing business world is essential for survival and growth. A digital integration provides you with a 360degrees view of all the customer data you need to learn more about them so that you can deliver their needs and wants in real-time. That promotes better customer engagement and leads to improved customer service.
A strong ROI and low costs
Digital integration is a cost-effective option compared to operating a fragmented business. The most important thing is identifying a digital integration platform that aligns with your business operations and goals to get the most out of it.
Overall business efficiency
A digital integration platform improves collaboration among your employees and departments and leads to better communication increasing productivity. Employees do not waste valuable time searching for data scattered across different systems, and it also automates existing business processes hence overall business efficiency.
The bottom line
The flexibility of digital integration enables businesses to handle the initiatives of digital transformation better to consume new opportunities.
