Omnichannel Marketing Strategy - CRUNCH POINT for Every Retailer!

There seems to be a drastic change around the world we live in !. New technologies are being adopted by Younger Generations with a constant approach to new evolving trends in the market.

It has become necessary for businesses to think beyond the box and consider the trends in digital technology to survive in the competitive market. Omnichannel Commerce has evolved out to be a trend and it’s going to revolve around the near future. Omnichannel Marketing offers a vision for the business to innovate and accept new challenges. Omnichannel is all About expanding  Customer Growth.

Table of Content :

• The definition of Omnichannel Marketing
• Omnichannel marketing, its importance, and the customer journey.
• Perks of omnichannel marketing.
• Tips - How to build a perfect Omnichannel Marketing Strategy?
• How to Increase Your ROI With Omnichannel Marketing.
• Summation

What is Omnichannel Marketing?

Omnichannel marketing is a multichannel sales or marketing approach across different online and offline touchpoints that offers an integrated shopping experience to customers. Customers can have an effortless buying experience due to the synchronization of all channels. It offers centralized storage of information about the antiquity of requests and purchases. 

Omnichannel marketing is the next evolution of multi-channel marketing. Through social media, email and google-ads Multichannel Marketing is within reach to different types of customers on different platforms and channels. Social Media Marketing is important for any size of business in 2021 and for upcoming years. Unique content needs to be created for each channel as every channel is treated as its own entity which has its own peculiar target audience and informational requirements.

Omnichannel Marketing keeps the customer at a peak in the marketing process and inverts the above model. The focus has been shifted to where the customers are online instead of channels which leads one to the content where they connect. The task is to view the platforms through the eyes of valued customers.

Omnichannel Marketing can be explained as  :

A Customer receiving physical coupons in the mail along with a message on Whatsapp of a promotional offer, Receiving it while shopping physically, or through a Facebook ad of a product abandoned by a customer in their shopping cart is retargeted. Physical coupons can be in the form of vouchers which can be made easily available through the WooCommerce PDF Voucher Plugin.

Why is Omnichannel Marketing Important?

Omnichannel marketing builds an impressive reputation for your brand and creates a positive impact at every stage of their product lifecycle. For Eg: Need a  burger before heading home after a long day at work and want to avoid the long queue. It would be a cherry on pie at that moment if there would be an option to Pre-order the meal via an app and collect it from the shop. Mcdonald’s did the same thing by making ordering and payment easier for customers and this enhanced the overall Customer Experience and also boosted the Revenue through Omnichannel Marketing Technology. 

Perks of Omnichannel Marketing

There are Four Reasons why the market is moving towards the trend that benefits their brand :

1. Increasing Marketing Productivity.
2. Cost Cutting on Content creation.
3. Increase the Awareness of Brand.
4. High-Profit Ratio.

1. Increasing Marketing Productivity- Marketing Productivity measures a business’s potentiality to modify its resources into solutions, both for customers and for the business itself. A company works its way up to delivering projects faster, conveys outcomes that captivate clients and continue to grow. When the focus is on one top target group, content has lesser variations on different channels. By this, you can spend more time on the rising groups rather than on groups that may not make up a significant portion of your business. You can Make Multiple Impressions on Profitable Groups instead of scattering efforts on all groups.
2. Cost Cutting on Content Creation- You can get a focused Content stream by taking into consideration lesser groups. A company should implement measures to reduce expenses and improve profitability thus making cost-cutting a part of business strategy. You can invest more in higher-quality content by refining your marketing budget.
3. Increase the Awareness of Brand- Brand awareness is the initiation in the marketing channel, and a significant foundation to eventually acquire customers. Brand awareness refers to people's ability to recall and recognize your business and helps you achieve a range of business objectives and goals. Omnichannel Marketing targets top customers’ most visiting sites and maximizes the number of times they encounter your brand.
4. High-Profit Ration- More loyal Clients can be gained if Brand Awareness, trust, and simplicity are taken care of. Omnichannel Shoppers have a higher value for business compared to customers who shop on a single channel. Increased profitable Business, Loyalty of Customers, and growth are the advantages of trusting a brand. An annual revenue increase of around 10% and a 7.5% decrease in expenditures can be gained by engaging through Omnichannel Methods. A penny saved is a penny earned is the perfect formula for increasing profits!

How to build a perfect Omnichannel Marketing strategy?

Disney has improvised a perfect Omnichannel Marketing Strategy to satisfy customer experience at their theme parks, through different channels such as websites and mobile applications. Taking into consideration the comforts of customers Disney has made it easy for visitors to book their Stay, check the ride timings online and book tickets accordingly so that long queues can be avoided. Perfect Marketing is required for this process.

Here’s what you can do:

• Create a clear customer experience vision - Understand  Who the Customers are, their channels, their way to access across all channels, and create a detailed layout on the flow of experience.
• Successful data Strategy -A Customers Behaviour can be acknowledged by the CRM data, Customers Online Search reports and a solution can be derived accordingly.  Revenue can be improved by using the data in the right way.
• Track User Engagement - Users can be categorized into different segments once you analyze the data into categories based on common behavior patterns and thus Customer Attachment and personalized journeys can be created.
• Seek Context all the time - Context is the most critical part of an Omnichannel Marketing Strategy. Sending Proper Messages to the audience at a reliable time period would generate customer engagement. The message sent should be relevant to the user and should be sent at the time when they are most active on the channel they engage with.
• Selecting Proper User Interface - Proper Marketing Tools should be used to Implement strategy from time of formulation to implementation. A thorough analysis should be done before selecting the right one.
• Make your organization customer-centric - Get your Employees Trained to offer a compatible experience to the customers as no amount of strategy or marketing tool will help. 

Let’s say Andrew is a regular customer of your store. He has your App installed on her phone and has email subscribed too. One fine day he walks into the store and all of a sudden receives a message with a coupon for 15% off in his in-store purchase valid for the same day. When Andrew visits the Check-out counter, the employee over there is totally unaware of the ongoing campaign. On seeing the coupon presented by Andrew for a discount, the employee denied any such coupon valid. After an argued discussion the phone was scanned to find out that the discount coupon actually worked. Andrew got his discount, but the Customer Service experience was unsatisfactory. Thus the staff must be well trained in every department to avoid the above complexities. 

WooCommerce is the one-time solution for Omnichannel Retail. One can have an enriched Online Store with the ability to customize designs, dedicated support, and maintenance from WooCommerce developers. You can hire WooCommerce developers to build a custom eCommerce store as per your requirements.

How to Increase Your ROI With Omnichannel Marketing?

Using Omnichannel Marketing, one can prove to the management how can a company’s ROI be improvised to create a best-in-class experience for your customer.

To proceed with it here are some steps which need to be curated to boost ROI and build a positive experience for your customers:-

Consistent messaging:  The consistency of the messages can be ensured by taking into consideration the stages of the customer life cycle, training for your marketing, sales, and customer support staff.

Consistent experience: One needs to focus on delivering a compatible experience across different touchpoints to improve the customer lifetime value (LTV). For that one needs to make sure that the staff is well trained to provide such experience as customers will connect in different ways with your brand. (Here you can target the WooCommerce Store design Page)

Continuity in communication: Throughout the Buyer’s journey, there should remain continuity across all channels to guide the people. (Before purchasing as well as post-purchase support required)

Data-driven marketing: Substantiation is the key to successful marketing. Engage with your customers in the right way by using proper channels by using data-driven marketing to understand your customers.

Summation:-

Expectations are high and increasing as customers have many options in today’s vast retail market. Customers in today’s era are getting used to a quick and easy way to purchase anything they want to, from any device, at any time at a glance. So your eCommerce store should be accessible from all kinds of devices at ease. 

We are turning into an era of the Omnichannel Marketing culture emphasized with a new generation of Omni shoppers and Omni retailers. 

We promise to bring you the best information to help you strengthen your omnichannel strategy. For more tips on omnichannel marketing and opinions from industry experts, follow our blog. 

Omnichannel Marketing can help your eCommerce store to:

• Deliver consistent experiences for customers from offline to online levels.
• Increase Brand Awareness and personalized user experiences.
• Customer Loyalty over time should be increased.
• Meet Customers where they spend more time.

 An omnichannel marketing strategy can boost your leads, sales, and customer loyalty with a rich, consumer-first experience whether or not you run a completely online store or do offline retail. Create your own omnichannel strategy using the steps outlined in this post, and keep testing to get the best results.