Sensitive Toothpaste Market
The global sensitive toothpaste market is anticipated to expand at a CAGR of 5.9% over the forecast period. This is because of the growing awareness about personal health and dental hygiene. In addition, the surge in the demand for natural products will bolster the sensitive toothpaste market growth.
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Sensitive Toothpaste Market Dynamics
The growing consumption of alcohol and tobacco has resulted in oral problems and tooth sensitivity. These problems have encouraged people to choose sensitive toothpaste. The rising habits of noxious eating among adults and children have resulted in several dental issues, which will thereby raise the consumption of sensitive toothpastes. Leading producers of sensitive toothpaste are offering enormous benefits to cater for the growing demand for customers. For example, companies, such as GlaxoSmithKline have launched sensitive toothpaste made with botanical ingredients to provide deep clean, repair, protection and teeth whitening. Thus, as per the sensitive toothpaste market report, the incorporation of natural and herbal content is another major driver complementing the market growth.
The constant changes in taste and preference steered by the changing lifestyle will bolster the market growth. However, the side effects associated with the usage of sensitive toothpaste such as oral pain, swollen tongue, and discomfort may restrain the sensitive toothpaste market size.
Type Segment Drivers
By type, the rapid relief segment is projected to expand at a faster rate during the coming years. The increasing adoption of repair and protective sensitive toothpaste by building a layer of fluoride has persuaded several consumers. For instance, GSK Consumer Healthcare, in 2020, introduced sensitivity and gum, a dual-action Toothpaste with a low loosing formula for the different age groups of consumers
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