As a marketer or as a business owner can we be honest for a while and ask how much do we like the concept of paid advertising? With thousands of businesses operating on both small and big scales only around 40% of businesses indulge themselves in some type of online advertising, etc.
For a new business, it is way more important to build its brand presence online and consider finding ways that land high traffic and sales and this is the time where PPC (Pay Per Click) and other forms of advertising come in. PPC is a great way that helps businesses market their brand online and reach new customers.
PPC stands for Pay Per Click. A form of online advertising that allows advertisers to pay a fee every time a publisher clicks on the advertisement placed. The advertisements are run on different platforms like Google Ads, Facebook, Twitter, etc. If you are wondering where you can find a Pay Per Click Company which can help your business grow then, you are at the right place. Contact Mrmmbs Vision, for more details.
Pay Per Click is used by businesses to achieve different types of campaign goals along with increasing sales, generating leads, growing brand awareness, etc.
Models of PPC
The rates of Pay Per Click are divided on the behalf of two bases.
- Flat-rate model: Under this model, the advertiser pays the publisher a fixed fee for each click.
- Bid-based model: Under this model, the advertiser makes the bid for a maximum amount of money.
How does PPC Advertising Work?
How does Pay Per Click work? Here is the answer. Covering different types of ad platforms PPC advertising can be carried out on Google, Bing, and a few social media platforms with different formats like search ads, shopping ads, display ads, video ads, Gmail ads, etc.
The process of setting up an ad format is pretty simple and easy.
- Sign up
- Create your account
- Create ads with keywords
- Set the budget for the ad
- Ads go for auction
- Order is finalized
- You pay for the ad
Benefits of PPC
There are several benefits that Pay Per Click offers to a business when used in an appropriate manner. Some of the benefits are:
- Cost-effective: PPC advertising is considered cost-effective because they have a high chance of conversion which helps get your money’s worth back.
- Produce fast results: PPC campaigns and advertising helps deliver fast results like an increase in organic ranking, policing yourself on the top of SERP.
- Targets the ideal customers: By bidding right and using the right keywords Pay Per Click helps in targeting the ideal customers. It also offers different targeting options like past online activity and demographics.
- Helps business rank: By using the right keywords you can use Pay Per Click for your business to rank even with a low domain rating. With PPC you can rank the trending keywords irrespective of the domain.
- Easy to control and test: Pay Per Click helps you control and test the ads. It allows you to run an A/B test to find the ad that produces the highest return on the investment.
